Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. The key to sending relevant communication is to automate the process.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics. How Email Contributes Further Down the Sales/Marketing Funnel.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

NOVEMBER 15, 2009

Marketing automation experience will be key. jfernandez : I love the idea of misspellings within automated e-mails from Sales Rep to add a touch of authenticity. Looking forward to Eloqua Experience 2010! Waterfall is center of all marketing. Silos must go. Brilliant stuff, @Omniture. Very nice add-on and a big thank you.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

APRIL 21, 2010

It’s 2010 Wind Mobile! Consider creating an automated welcome nurture program for new customers to gauge them on their experience for the first three months. We’ll see if they read and respond to this post. Time to step it up and engage customers on this channel. Take a look at @comcastcares and follow that example.

Service 100

Service Best Practices Communities Twitter 100