Remove attitudes
article thumbnail

Content Marketing Showdown: Google vs. Facebook

Contently

Google’s YouTube content is an endless barrage of entertaining content. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. Gambling on the metaverse should see the firm adopt a more commensurately daring marketing attitude.

Facebook 157
article thumbnail

Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Digitally endemic, exposed to emerging technologies, and a unique perspective on global issues mark the upbringing of Gen Alpha, shaping their attitudes and expectations as customers. What is Generation Alpha?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seismic Shift ’23: Day One Highlights

Seismic

This is indicative of how much things have changed for Seismic and the entire enablement space since the company was founded in 2010. What started as a mission to control content chaos has evolved into driving growth and understanding the impact of transformational enablement efforts. This is something our customers know all too well.

article thumbnail

Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. (We want to sit next to these people on a night out!) But users are more discerning than they used to be.

article thumbnail

effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

The whole subject of having a positive attitude, of looking at the glass half full instead of half empty, is a big subject and not what I intend to cover right now. How you approach such ‘events’ has a profound impact not only on the outcome of the said campaign but also on how your team and other professionals perceive you.

Planning 100
article thumbnail

5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Convince & Convert

Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations.

article thumbnail

Surviving a PR Crisis: How Brands Can Use Content to Turn Around Their Fortunes

Content Standard

Immediate responses need to be made carefully, and they need to involve both executives and PR experts guiding content and other marketing decisions. Every crisis offers a built-in talking point that can direct your early content strategy. Only opt for transparent content if you’re comfortable with being honest.

PR 50