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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Should Investor Relations Teams Use Twitter? -

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Digg - Digg is a social news website that allows members to submit and vote for articles. 9) H Hashtag - A hashtag is a tag used on the social network Twitter as a way to annotate a message. Its 15 million articles (over 3.3

Skype 33

Experimentation Is The New Best Practice


The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. Get all the articles via email. Technology Naughty Vs. Nice In 2010 2. What do you think? Sign up.

Don’t They Know Who You Are? Why Reputation Management is Crucial


These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try


By restricting each tweet to 140 characters, Twitter forces you to relay an impactful or interesting or compelling or funny message quickly. That last sentence was 140 characters, which came out to a mere 22 words with which to express why Twitter is an effective training tool for writers. 4) Simplify Wikipedia paragraphs. million in 2010. So come on. Let’s jump in ….

How to build emotional engagement in B2B marketing

Chris Koch

Image via Wikipedia. Twitter , LinkedIn, etc. Related articles by Zemanta. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter I got a really interesting question last week through my Skribit box: How do you use emotional engagement when talking about dry technology?

6 Proof Points that Japan is Leading the US on Twitter

WindMill Networking

Image via Wikipedia. In January of 2008 Twitter announced that the Japanese company Digital Garage had invested in them and would create an official Twitter Japan presence. In October of 2009 Twitter announced the new release of a localized application for the Japanese cell phone market. In March, 2010 that number jumped up to 7.52 Related articles by Zemanta.

There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). Related articles by Zemanta. As we put together the questions, we struggled with the issue of social media strategy. Tweet This Post.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I searched Wikipedia for information but couldn’t find an exact definition. Copyright © 2010 Tiecas, Inc.

In social media, no one knows you’re an introvert

Chris Koch

Image via Wikipedia. Twitter is like a virtual table in the bar that everyone is dancing on. Related articles by Zemanta. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) and, of course, came up with a theory. On the internet, nobody knows you’re a dog.

Caveat Emptor, if you’re using social media

Wondering Out Loud

Among other items – not generated by the organization – were blog posts (some +, some -), articles, and comments. We’ve all heard stories of erroneous facts making their way onto Wikipedia pages, but that site is just a small part of the wwww and bad fact, half-truths, and outright lies are more likely to show up on personal blogs. After you’ve completed your research, and before you draw any conclusions, discuss it with someone you know and trust – and I’m not talking about someone you only know from Twitter. Wikipedia

How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. Related articles by Zemanta. Yet while generally we can’t put a price tag on our content, we do charge for it. That has to change. Privacy.

How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Blog Marketing Interactions Twitter Ardath421. Blog Demand Generation Twitter abneedles. For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. Blog Funnelholic Twitter funnelholic. Related Articles.

3 Social Media Lessons For Global Marketers


You can read more of Nadja’s articles on her blog and follow her on Twitter. reports that many other social media sites are found in the top 20 sites in Brazil: Windows Live (#3), YouTube (#5), MSN (#8), Blogger (#11), RapidShare (#14), Wikipedia (#15), (#16), (#17), Blogspot (#18). Germany Germany trails behind the US in adopting social media.

Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia.   Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.      Related articles.   That is, until now. 

How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. Related articles by Zemanta. Okay, so it’s difficult to actually pull money out of buyers for your marketing content (though there are rare exceptions: McKinsey has been doing it for years with the McKinsey Quarterly). Yet while generally we can’t put a price tag on our content, we do charge for it. That has to change. Privacy. Intention.

FIFA World Cup: Social Media Roundup


Image via Wikipedia. With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Players Using Twitter. by Aaron Kim. President.

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010). 

13 Mind-Bending Social Media Marketing Statistics


53 percent of people on Twitter recommend companies or their products in their tweets. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010. This post is for them -- and you.

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Content with Intent: Validate Your Authority


Image via Wikipedia. It's sure easier than trying to get an article published in journals every week. Twitter - Twitter is a great way to disseminate information about your industry to customers and prospects. Of course, not everyone uses Twitter, but those who do might give you more attention there than anywhere else. by Frank Reed. Why or why not?

How to Use a Blog to Increase Organic Traffic


Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). Additionally, posting your RSS feed to FeedBurner , Twitter or Ping-o-Matic will also help your blog posts get indexed faster. The answer, write about your keywords.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

June 2010. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Chris Koch , June 11, 2010 What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? Marketing Interactions , June 10, 2010 The amount of information available is staggering. Enjoy.


The Ultimate Glossary: 120 Social Media Marketing Terms Explained


AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Blip.TV - Blip.TV link] ).