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| | B2B MARKETING ZONE POSTS
NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Gladwell.
| | B2B MARKETING ZONE POSTS
SEPTEMBER 8, 2010 Top 37 B2B Marketing Posts and Hot Topics August 2010
So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Here are the 25 articles that I liked best. August 3, 2010. Raplets.
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| | HUBSPOT
JUNE 23, 2010 The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. Digg - Digg is a social news website that allows members to submit and vote for articles. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling. for $1.65
| | SAVVY B2B MARKETING
JANUARY 25, 2010 3 Fantastic B2B Marketing Videos and Why They’re Successful
We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia. “ Thank an Engineer by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site. Here she shares a behind-the-scenes view of how three B2B companies succeeded with video.
| | GROW - PRACTICAL MARKETING SOLUTIONS
AUGUST 10, 2010 Ten social media and technology mega-trends to watch
Wikipedia and a handful of open-source software developers were the pioneers. And powerful analytic software that improves logistics and routing for planes, trains, and trucks is already reducing the transportation industry’s environmental footprint. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1. Knowledge worker productivity.
| | CONNECT THE DOCS
MARCH 18, 2010 How to put the "Viral" in B2B Marketing Viral Campaigns?
grabbed this off Wikipedia, which is quite good: The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Ardath Albee.
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EMARKETING STRATEGIST Who’s Tracking You Online?
| TUESDAY, AUGUST 24, 2010
Angwin explains how consumer surveillance works, how users can disable the tracking software
— and how advertisers are continually evolving to keep up with the data they receive. The staff at the Wall Street Journal (WSJ) did a series of articles
where they took a look at the 50 most popular websites and what kind of tracking software
these websites installed on visitor’s computers. There are 2 types of tracking software
: Cookies and Beacons. Beacons are bits of software
code that track your movements across a website. Yay Wikipedia
!). MORE >>
WEBBIQUITY Don’t They Know Who You Are? Why Reputation Management is Crucial
| SUNDAY, FEBRUARY 14, 2010
These individuals are often the “face of their organizations; as they get quoted in press releases and news articles
, pen bylined articles
, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. One executive I know, the president of a software
company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Consider writing a Wikipedia
page about yourself. MORE >>
LOOPFUSE Taking Your Website to the Next Level: Getting your Website Built
| FRIDAY, NOVEMBER 12, 2010
Continuing with tips Taking Your Website to the Next Level , below is an excerpt from the article
on “Getting your Website Built”……. There are more sophisticated ways to capture the IA of course; visit Wikipedia
to learn more: [link]. We have prominent links to download our software
or contact us, so visitors can get instant access to what they need. CMS is software
that makes it easier to edit your website, especially if there are multiple people making changes to it or if you have a big site with lots of web pages. Create an “Information Architecture”. Tweet This! MORE >>
B2B MARKETING ZONE POSTS Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
| WEDNESDAY, JULY 7, 2010
. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Chris Koch , June 11, 2010
What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? Marketing Interactions , June 10, 2010
The amount of information available is staggering. Enjoy. MORE >>
WEBBIQUITY An Open Letter to Jimmy Wales
| MONDAY, NOVEMBER 29, 2010
Got your fundraising appeal for Wikipedia
. Let me start by saying I’m a huge fan of Wikipedia
; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia
cabal. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia
editing never to make any change with keeping a local backup of the text and code). understand you don’t want Wikipedia
to devolve into a collection of marketing brochures. Hi Jimmy. It’s a phenomenally time-saving research tool. Call off the dogs. MORE >>
- Macro Trends Transforming the Buyer Experience BUYEROLOGY | WEDNESDAY, OCTOBER 27, 2010
- How to Use a Blog to Increase Organic Traffic HUBSPOT | MONDAY, MAY 3, 2010
- Glossary: 29 Email Marketing Terms Marketers Must Know HUBSPOT | TUESDAY, DECEMBER 21, 2010
- The Ultimate Glossary: 120 Social Media Marketing Terms Explained HUBSPOT | FRIDAY, DECEMBER 30, 2011
- Who’s Tracking You Online? EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010
- TruthForce! | How Wiki Software is Changing Communication BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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