Remove 2010 Remove API Remove Personalization Remove Salesforce.com

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, this was an automated process, using the Marketing AUtomation system's API. One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Another company was saving those replies straight into Salesforce.com. Some used customizations of Salesforce.com, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. The topics for these meetings was drip campaigns and lead nurturing.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

Since this particular mystery ranked somewhere between the fate of Amelia Earhardt and Nacza Lines in my personal priorities, I didn’t investigate further. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. The Eloqua integration is especially elegant, using an Eloqua Cloud Connector (i.e., a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. Here’s the story. True enough.

QlikView's New Release Focuses on Enterprise Deployment

Customer Experience Matrix

But it remains my personal go-to tool for data analysis and I do keep an eye on it. Total revenues will easily exceed $200 million for 2010. This involves geeky things aimed at like a documented data format for faster loads, simpler embedding of QlikView as an app within external Web sites, faster repainting of pages in the AJAX client, more multithreading, centralized user management and section access controls, better audit logging, and prebuilt connectors for products including SAP and Salesforce.com. Here’s what’s up. Business is good. Features are stable.

GPS 2

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Batch flows can also update data attributes, calculate lead scores, create personalized URLs, add and remove names from groups, send email and generate output lists for other media. You know who you are. Good stuff.