Remove 2010 Remove API Remove Microsite Remove

Trending Sources

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and There’s certainly a market today for this approach: Kwanzoo has landed about 25 clients since its launch in 2010 and seems to be growing nicely. Here’s the story.

HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications. In terms of features, HubSpot still offers unmatched search engine optimization and only Genoo shares its ability to host a complete Web site (as opposed to just landing pages and microsites). Summary: HubSpot has continued to grow its customer base and expand its product.

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, integration, reporting and content management. External systems can also add names through the Marketing Studio API. Users can build HTML emails, Web pages and multi-page microsites. You know who you are. took a look at the actual product last week. Good stuff.