50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. So what are the best ways to use Twitter for business?
Predictions for B2B Marketing in 2011
Customer Experience Matrix
DECEMBER 12, 2010
Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. Marketers will struggle to incorporate an ever-expanding array of online marketing options: not just Web sites and email, but social, mobile, location-based, game-based, app-based, video-based, and perhaps even base-based. I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Blip.TV - Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Connect with HubSpot
HubSpot Expands Its Services But Stays Focused on Small Business
Customer Experience Matrix
DECEMBER 2, 2010
Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications. So far, HubSpot’s strategy has been working quite nicely.
Facebook Launches New Groups Feature
OCTOBER 6, 2010
Graph API for Groups - The Facebook Open Graph API is the technology that helps to connect Facebook data to external sites. Facebook is now adding group information to the Graph API, enabling group information to be used by third party developers. For marketers reading this news, the key takeaway is Facebook’s commitment to the Open Graph API.
Visualizing How a Link Spreads Through the Twitterverse
AUGUST 30, 2010
Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links. The first example is a post on the HubSpot blog. This is because there are a number of automated Twitter accounts that post every link on the HubSpot blog RSS. The above example is from MSNBC's site.
The March Of Twitter: Analysis of How And Where Twitter Spread
AUGUST 26, 2010
This makes it possible to walk through the first few thousand ids in using the API and reconstruct when every person joined, and so how many users there were at any point in time. The people on the site were friends of friends of the creators, and so it was a very SF-centric tech community. Connect with HubSpot How did Twitter get those vital initial users? The SXSW explosion.
LoopFuse Captures More Web Traffic Data
Customer Experience Matrix
NOVEMBER 17, 2010
In fact, as the subhead to their press release states, what they’ve really done is somewhat more modest: add “real-time Web traffic intelligence” by providing features to capture search terms, referring sites and page views, and link these to individual visitors. But my idea of "inbound marketing" is more along the lines of HubSpot , which provides search engine optimization, paid search campaign management, social media monitoring and posting, blogging, and Web content management. These features are certainly useful. Users get a list of the assets ranked by number of page views.
Goodbye TweetMeme: Twitter Launches Its Own Retweet Button
AUGUST 12, 2010
Twitter’s Tweet Button comes with some additional options: as well as multiple formatting choices, it also allows website owners who install the button to suggest Twitter accounts to follow for people who use the button on their site. Connect with HubSpot The rumors are now official. Marketing Takeaway. Do you plan to switch to the new Tweet Button for your website?
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. An example of this is the Twitter API.
20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
OCTOBER 11, 2012
And website analytics for all that happens on your site. HubSpot now integrates all of your marketing data in one place. And piece by piece, other tools are starting to connect through API integrations. 14) The Social Media Examiner found that respondents most often saw the key business benefits of social media marketing to be increasing exposure and traffic to their site.
Facebook Places Launches, Allows Businesses To “Check In”
AUGUST 19, 2010
The Places feature is available in Facebook’s iPhone application as well as their HTML5 mobile site. Another interesting note is that Facebook, via an API, is going to provide developers access to some of the data from Facebook Places to integrate this new feature with outside applications. Free Download: 2010 Facebook Marketing Guide. Connect with HubSpot