Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Online Marketing Institute

JULY 31, 2012

Lead Generation. 2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Reader Service and Lead Generation. eMedia & Technology. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. White Papers. Video Center. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Another aspect was whether it matters how hard it is to create the integrated applications.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Convert

APRIL 25, 2023

Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option. “Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? It's basically an online address book that automatically scans the web, accesses various social graph apis and builds a social profile of all of your contacts.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Hubspot

DECEMBER 30, 2011

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. I wasn’t the first person to suggest agile marketing, but I became one of its earliest champions, starting in March 2010 with a proposal for an agile marketing manifesto.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

JANUARY 31, 2014

SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems. Clients who don’t want to use SimplyCast tools for a particular function can integrate with external products via APIs.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Convert

MARCH 21, 2023

Confetti Confetti is a type of heatmap that shows referral sources and the number of clicks they generate. Predictive, algorithmic heatmaps are cheaper for a reason Predictive eye-tracking tools (sometimes marketed as AI-generated heatmap tools) estimate where users focus their attention on a snapshot of your design. Free trial?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. disclosure: RowFeeder gave me a free account to play with for a few weeks) The RowFeeder reports are extremely easy to generate. The standard charts and graphs are entirely useful.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Lead Liaison

MARCH 2, 2016

By integrating the two technologies, customers can connect a multitude of sales and marketing features offered in Lead Liaison’s Revenue Generation Platform® with Mailjet’s suite of tools to deliver, track and optimize email sending. Lead Liaison is headquartered in Allen, Texas, near Dallas.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Lead Scoring 48

Contify

NOVEMBER 18, 2018

We implemented our first text analytics algorithm back in 2010. Here are a few: Some of the websites are integration-friendly and have RSS feeds and APIs available. They use cookies, JavaScript, AJAX calls, and other technologies to generate a unique web page for each user. A sample list of APIs is available here. #6:

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

Lenny's Newsletter

AUGUST 8, 2023

equities in a fractional way, and an accounting staffing platform (which generated $200k of revenue!). We could effectively be the ‘API layer’ over all these annoying and similar, but inconsistent, data tools. Some earlier ideas included allowing people in India (and then other countries) to be able to buy U.S.

Startups 52

Startups Work Management CPO Enterprise Management 52

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. I agree, it’s interesting.

Work Management 118

Work Management Marketing Management Stats Social Media 118

Convince & Convert

MARCH 22, 2012

It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

chiefmartech

OCTOBER 23, 2015

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools).

Business 116

Business Paid Search Agency Social Media Analysis 116

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. RESTful APIs. LEARN MORE. HubSpot CRM. Quality Management Analytics. Open Cloud Foundation.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Online Marketing Institute

SEPTEMBER 30, 2010

Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Google Debuts Gallery of Android Phones View More » Social Good Mashables UN Week 2010 Wrap Report 9 Creative Social Good Campaigns Wort. Apple in Talks to Add Subscription Pe. All Rights Reserved.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Moz

MAY 12, 2019

Note that these technologies are not mutually exclusive; the single page app model (brought to maturity with AngularJS in 2010) obviously predates service workers and PWAs by some time. Thanks to the HTML5 history API and pushState method, we now have a better solution. Think of it this way: everything lives in your Git repository.

SEO 61

SEO CMS Development API Industry CMS 61

Anyword

MARCH 30, 2021

To do this successfully, our underlying Natural Language Processing (NLP) technology has to excel both at understanding and generating natural language. One of the interesting ways in which models that were trained to perform this language modeling task can showcase their linguistic capabilities is when they are used to generate text.

Generation 98

Generation Training API Domain 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. RESTful APIs. LEARN MORE. HubSpot CRM. Quality Management Analytics. Open Cloud Foundation.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. RESTful APIs. LEARN MORE. HubSpot CRM. Quality Management Analytics. Open Cloud Foundation.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. RESTful APIs. LEARN MORE. HubSpot CRM. Quality Management Analytics. Open Cloud Foundation.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52