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The 19 Best iPaaS Vendors for Any Budget

Hubspot

Acquired by Dell in 2010, Boomi offers a cloud-based integration and API management solution with all the bells and whistles you could ask for: workflows, API design, application deployment, B2B/EDI management, and much more. Amazon API Gateway. Pricing is determined by the quantity and type of API calls used.

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A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

chiefmartech

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner.

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20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]

Hubspot

Source: Gartner ) Tweet This Stat. And piece by piece, other tools are starting to connect through API integrations. 19) Fewer than 30% of large organizations will block social media in 2014, vs. 50% in 2010. Source: Gartner ) Tweet This Stat. 8) 60% of businesses do not have an integrated social media strategy.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation.