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2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

Organic Growth and Fragmentation. Most industry growth in the past two years– a remarkably constant 72%, as it happens -- has come from new vendors, not organic growth by existing vendors. Ordinarily this would result in higher industry concentration, but so far the entrance of new firms has more than outweighed this effect.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Here is our list, which is organized alphabetically and not in any order of importance. Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Full Circle Insights. Target customers. Learn more here.

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I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

Here’s one of the first presentations I gave on that topic in 2010. But as I talked with more of HubSpot’s team, it was inspiring to see how deeply platform-thinking was already flourishing throughout their organization. This means not restricting public APIs or throttling specific integration partners.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone!

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. link] links for 2010-05-20 « ?????? [.] 4 Tips for B2B Marketing on Facebook (tags: facebook business) [.]

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Seven Habits of Highly Effective Tweets by Smedio. Driving sales directly was ranked by both groups as the least effective use of the platform.

Twitter 100
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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2010 Eddie and Ozzie Awards Call for Entries OPEN! Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Webinars Events.