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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Their argument was the customer profiles could reside in a general purpose data warehouse, which most companies already had in place.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. Client companies can inform Quill of the style of language, tone, and angle to use. The API is “milli-second” fast. MIT Technology Review reports Quill is churning out over a million words a day.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Esp with high consideration set products and long sales cycle, it makes it difficult to track. Will send you a ping.

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Facebook Places Launches, Allows Businesses To “Check In”

Hubspot

However, this trend just got a lot more interesting for marketers. Although the feature is now available in the newest version of the Facebook iPhone app, the company says it is still rolling out the feature and is not yet available to all users. Free Download: 2010 Facebook Marketing Guide. Marketing Takeaway.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.