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7 Companies Hosting Great Virtual Conferences

Hubspot

In 2020, many companies have needed to pivot to virtual conferences. More than likely, we'll continue to see a rise in virtual conferences over the coming years. More than likely, we'll continue to see a rise in virtual conferences over the coming years. Instead, it will be a two-day immersive online experience.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days. In that context, he framed many of the key themes of the conference: Managing marketing as a dynamic system rather than a linear playbook. ” – Martin Majlund, Carlsberg Group.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.