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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. So there’s more happening here than a simple data transfer or API call.

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Eloqua Experience 2010

LeadSloth

The Eloqua API (application programming interface) has been available for a long time already, but there was no easy way for campaign managers to incorporate 3rd party applications in their marketing programs. More at the Eloqua University website. Cloud Connectors.

Eloqua 100
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2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

In 2018, little funding went to data access firms, companies founded before 2010, or the five largest companies (accounting for 25% of industry employment) even though those are still a major portion of the industry. The second measure is more volatile and shows a sharp decrease since its peak in the second half of 2017.

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Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Adobe Experience Cloud Blog

2010 product of the year from ReadWriteWeb and eWeek. Enterprise database with the power of cloud computing including: Relational data, Full text search, User management, Row-level security, Triggers & stored procedures, Authentication, APIs. Dashboards (in a few weeks) will be able to feed to Chatter. And the big news?

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The 19 Best iPaaS Vendors for Any Budget

Hubspot

Acquired by Dell in 2010, Boomi offers a cloud-based integration and API management solution with all the bells and whistles you could ask for: workflows, API design, application deployment, B2B/EDI management, and much more. Amazon API Gateway. Pricing is determined by the quantity and type of API calls used.

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Content Creation Robots Are Here [Examples]

Content Marketing Institute

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. The API is “milli-second” fast. It describes itself as: “Humanizing data like never before, with technology that interprets your data and transforms it into ‘intelligent narratives’ at speed and scale.”.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.