The Point

NOVEMBER 9, 2010

Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Marketing Insider Group

JUNE 9, 2010

These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Contently

MAY 3, 2017

In reality, King and Smith spend hours curating images and analyzing engagement analytics to appease the very sponsors that support their journey. The New York Times: How YouTube’s Shifting Algorithms Hurt Independent Media. The year was 2010. Selected by Dillon Baker, technology editor.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Content Marketing Institute

DECEMBER 7, 2018

Since its 2010 launch, it’s been free. Sync your YouTube account to social media so every time you upload a new video, it posts to your social profiles. Monitoring and analysis: Google Analytics. Google Analytics lets you set up custom reports to automatically send updates on the data you want to focus on. Cost: Free.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

MLT Creative

SEPTEMBER 8, 2010

If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? Do you want to have constant customer engagement?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.)

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

JANUARY 9, 2012

Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Vidyard

APRIL 19, 2016

Vidyard (Twitter: @Vidyard ) is the industry’s leading video intelligence platform that helps marketing and sales teams drive results and ROI with online video content and video analytics. About Marketo Revvie Awards.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Vidyard

OCTOBER 30, 2014

Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Vidyard

OCTOBER 30, 2014

.” Since starting Vidyard as a university project, Litt and Galloway have innovated on their original idea to make the company a top provider of video marketing, video analytics and video management solutions that help small businesses, large enterprises and Fortune 1000 companies maximize the impact of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The metrics available on Facebook are in many ways better than you can get from Google Analytics. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JANUARY 9, 2012

Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. On a near-continuous basis, consumers are asking for help making purchasing decisions.

Conference 115

Conference Organization Paid Search Agency PR 115

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. Copyright © 2010 Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Industrial Marketing Today

JUNE 29, 2010

Analytics is the new marketing creative! webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. What has been your experience with building a B2B or industrial brand?

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

B2B Marketing Traction

OCTOBER 18, 2010

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. It was all about quality and volume content in 2010, and now it’s even more so in 2011.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Social media sites have some of the highest adoption rates ever – 95% of companies now recruit on LinkedIn , use of Facebook has more than tripled and videos on YouTube have gone from one to two billion in the last year. It was all about quality and volume content in 2010, and now it’s even more so in 2011.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? All Rights Reserved.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

You can even track your registration page in Google Analytics. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Eventbrite will also list your public event in its directory.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! When speaking or presenting, record it on video and upload it to company YouTube channel. Reply Emmelyn Wang 2010 December 2 at 7:47 am Fantastic post.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

MAY 26, 2010

YouTube and video sites More than just a fun place to see kids hurt themselves on bikes or watch cute pet tricks, YouTube is now a key tool in any marketing campaign. There are many more such as monitoring tools and more defined analytics. Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read!

Social Media 40

Social Media Advertising Channels Media Blogger 40

QuanticMind

DECEMBER 5, 2019

Back in 2010, hotel and airline apps were just getting started, yet now they are just as important to the travel industry as other major businesses. . The challenge businesses have is reworking their entire data management process, including integrating CRM and revenue analytics. . Airbnb is a prime example of this.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

AUGUST 2, 2010

HOW TO: Use Annotations to Promote Your Brand on YouTube. Are you taking advantage of YouTube's Annotations tool? Marketing Takeaway: Experiment with YouTube Annotations to enhance the marketing effectiveness of your online videos. Free Download: 2010 Facebook Marketing Guide. Author: Catherine-Gail Reinhard on Mashable.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

Marketing Insider Group

NOVEMBER 22, 2021

Blendtec used a months-old YouTube website to start making “ Will it Blend? In it, he discusses the lopsided emphasis marketers put on data analytics without looking closely at true value or the real customer connection. Think back to 2010. videos, which increased their sales by 1000% (!) tactic, technology, etc.) Joe Pulizzi.

Video Marketing 319

Video Marketing Content Marketing Planning Best Practices 319

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. Pricing: Your pricing is incorrect.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

OCTOBER 31, 2010

Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo. Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. All rights reserved.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40