MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Sprout Social

JULY 28, 2021

In other words, you can’t rely on the “room” that is your product’s efficacy to impress them. In just three words, the heart of our brand is ease, efficacy and humanity. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals.

Brand Identity 123

Brand Identity Branding Ad Building Work Management 123

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

Lead Generation 120

Lead Generation Analytics Generation Google 120

chiefmartech

JANUARY 5, 2020

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. I chose the word “orientation” very carefully, so as to not imply an exclusive focus. Fast-forward to the start of 2020’s. Nearly every marketing technologist connects across all of these dimensions to some degree.

Thought Leadership 130

Thought Leadership Work Management Marketing & Strategy Custom Publishing 130

ANNUITAS

MARCH 10, 2016

Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. A word of caution…technology, in and of itself, does not (and never will) effectively overcome a challenge. Since then, every marketer is now a potential buyer of this technology.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Content Marketing Institute

DECEMBER 7, 2018

Tools like Grammarly can automate proofreading in a more comprehensive way than the usual spelling and grammar features found in Microsoft Word and Google Docs.@Grammarly Grammarly automates proofreading better than @Microsoft Word & @GoogleDocs. Since its 2010 launch, it’s been free. IamAaronAgius Click To Tweet.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Moz

JANUARY 14, 2020

In other words, the core role of the marketer is to create an elegant journey across touchpoints to deliver a person from two click prospect to five click purchaser. Google Analytics is astonishingly rigorous at suppressing social media success stats. They can track cross-device conversions in Google Ads — why not in Analytics?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. Here, I'm going to explain why. The Decline of TV Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

ClickZ

SEPTEMBER 29, 2020

The cloud has already shaped how we live and interact on a daily basis, providing everything from unlimited storage to video conferencing, word processing, data entry and more. Joining Natterbox in 2010, Time has played an instrumental role in forging alliances for Natterbox with Salesforce.

Digital Transformation 105

Digital Transformation Organic Leads Segmentation Customer Surveys 105

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. Every search.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Though your blog should always reflect your passion, it doesn’t have to be limited to your words alone. In real life, harsh words may be forgotten over time. Hence, 1,000.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. What is empowering profiling is the growing presence of data, automation, and analytics. In other words, the intent is on humanizing digital interaction design.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Martech Advisor

OCTOBER 17, 2019

In other words, a good experience or a negative one. Or mobile app experience from 2010? The ones who don’t, well, they go through the ‘Blackberry tragedy’ - in other words- a great product does not guarantee great business outcomes, unless it is accompanied by a great experience. So what changed so quickly?

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Contently

MARCH 20, 2017

Watson: Three important words for the future of martech and artificial intelligence. But part of my perspective on this is the way companies use the word “AI.” ” It’s like a fancy word to describe something that marketers, particularly B2B marketers, have been doing for years now.

Marketing AI 83

Marketing AI Marketing Attribution Lead Ranking Enterprise Management 83

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Read more: How Omnichannel Reputation Management Assists in B2B Branding. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Consider adding some of these to your list if they differ from your analytics results. Only when you look under “O&# for “optometrists&# do you find what you need. GREAT INFO!

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on. 6 things you need 2 incorporate into your social media plan.

Conference 115

Conference Organization Paid Search Agency PR 115

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” In other words, think long and hard before jumping into the deep end of customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact. It will be a great year ahead to see how social media analytics can directly measure and drive sales.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Litmus

MARCH 11, 2016

Use Litmus Email Analytics to discover which email clients are most popular with your subscribers. Outlook 2010 : 35%. Unfortunately for email designers, these later versions of Outlook use Microsoft Word to render emails. Mail : 3.0%. Outlook.com : 2.1%. Windows Live Mail : 1.3%. Thunderbird : 0.7%. Discover your top 10.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. Or that a company will be doomed if it does not entertain some form of social media management program.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Contently

MAY 3, 2017

In reality, King and Smith spend hours curating images and analyzing engagement analytics to appease the very sponsors that support their journey. In other words, we can keep lamenting the death of the way things used to be, or we can be proactive and find innovative ways to carry along the history of storytelling. The year was 2010.

Storytelling 65

Storytelling Advertising Agencies Youtube Mobile Advertising 65

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. This forces me to read every word rather than allowing my mind to autosuggest words that are not there.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It's proof that word of mouth advertising is still one of the most effective forms of advertising.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

MARCH 4, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search How to Match 10 Key Success Metrics to Your Blogging Strategy (..)

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 28, 2010

Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 20, 2016

Back when Sean Ellis first coined the term "growth hacking" in 2010, many marketers were skeptical about whether or not it was just a passing fad. In short, growth hacking combines technology, creativity, analytics, and innovative marketing strategies all with one singular goal in mind: growth.

Startups 28

Startups Hubspot Marketing & Strategy Marketing Funnels 28

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. MIT Technology Review reports Quill is churning out over a million words a day. It looks like the AI compiled the words, while the human co-author came up with the plot and character details.).

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content Standard

SEPTEMBER 12, 2018

Lucio went on to say that tomorrow’s most successful marketers will be “deeply embedded in analytics and curious about new tools, but at the same time, they’ll need to own the skill of synthesis through the ability to capture all that, and translate it into actionable words.” What Are Vanity Metrics?

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. At first, you knew everyone at the party. And many of us in the social media space are guilty of that particular sin. Thanks for the help.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Litmus

JANUARY 17, 2019

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). Email analytics hinge on users downloading a tracking pixel from a server. In the words of email expert Elliot Ross: It’s yet another reason why all-image emails suck.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

Convince & Convert

AUGUST 18, 2010

Thanks for the kind words. link] [link] robertwheatley Thanks for the kind words. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160