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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Twitter Rolls Out Analytics Tool

Hubspot

Want to be able to measure your Twitter ROI? Soon you’ll be able to, right on Twitter. Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Promoted Tweets. Summit in San Francisco.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat. A new product launch.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. United States.

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Balancing Analytics with Intuition. ” Holy Social!