ClearVoice

JANUARY 13, 2020

In the last decade, we saw an explosion of technology, ranging from apps, SaaS products, and many other tools, all promising to make our jobs — and our lives — easier. Another trend we have seen during the 2010 decade is a focus on “big data.” Leverage technology. Invest in data.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Vidyard

APRIL 19, 2016

Vidyard customers range from small businesses to large enterprises, including Dynatrace, Elsevier, Sharp, Honeywell, Mitel, Altium, Tradeshift and Verizon. In addition to supporting a wide range of customers, Vidyard is a Platinum sponsor of the Marketing Nation® Summit and an active participant in Marketo’s roadshows and virtual events.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. HubSpot leverages a wide range of marketing tools that help businesses & start-ups across the globe grow better.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

APRIL 13, 2017

Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA.

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

Convince & Convert

JANUARY 9, 2012

We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 115

Hinge Marketing

JANUARY 29, 2020

They will need to explore a wider range of digital channels such as video, podcasting, and research as content. In 2010, the Hinge Research Institute recognized a relationship between growth, profitability and research frequency in the book, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Convince & Convert

MAY 25, 2010

will range from 11% (the relatively mature email marketing), to 34% (social media). link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. Fink Some good stuff: RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Convince & Convert

JANUARY 9, 2012

We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Television marketing Lead Scoring 87

Convince & Convert

SEPTEMBER 7, 2011

The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. Our customers are typically professional marketers representing a range of company sizes across most major industries. Examining Typical Sharing Behavior.

Curation 166

Curation Research Sample Click Rate 166

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Copyright © 2010 Tiecas, Inc. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 8, 2010

Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel. About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

APRIL 28, 2010

Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S. It would be interesting to see if your Facebook Insights shows an age distribution concentration for your Facebook fans in the 25-44 range).

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. So, it's not that PR professionals don't think these questions are important.

PR 160

PR Social Media Paid Content Media 160

Hubspot

FEBRUARY 15, 2018

All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. The first major update that changed this was Google move to encrypted search and the dreaded appearance of “not provided” within Google Analytics.

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem.

Social Media 159

Social Media Media Stats Statistics 159

Adobe Experience Cloud Blog

AUGUST 18, 2011

This is from Marketo’s newly published “Definitive Guide to Marketing Metrics and Analytics” : Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”.

ROI 48

ROI Work Management Marketing Budget Marketing Management 48

chiefmartech

AUGUST 1, 2016

The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

Online Marketing Institute

DECEMBER 1, 2010

You can even track your registration page in Google Analytics. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

MLT Creative

MAY 19, 2010

It's the only vendor that can guarantee customer success, and its customers range from small organizations to large corporations. Marketo is a 100% native force.com application, meaning it works inside Salesforce CRM, and it just received a 2010 Codie Award for Best Marketing Solution.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. 01 2010 08:00 AM | Posted by CMA on behalf of Eric Goldman | Comments 3 posted | Categories Analytics/Measurement - Digital - Comments Umm.15

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Content Standard

MAY 10, 2018

It’s called predictive analytics, and it was the new frontier in marketing once upon a time. The European Union’s General Data Protection Regulation is some of the most wide-ranging data protection regulation ever seen, seemingly designed to preempt the Cambridge Analytica/Facebook scandal. Enter: GDPR.

Paid Search Agency 54

Paid Search Agency Ethics Eye-Tracking Work Management 54

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Hubspot

OCTOBER 15, 2012

In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010 , according to a study by the Aberdeen Group. By contrast, companies with poor alignment saw revenues decline by 4%. The monthly report should feature charts that quantify the work that sales and marketing does each day.

Marketing Report 28

Marketing Report Work Management Marketing Management Eye-Tracking 28

Webbiquity

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. ” Provide buyers with a wide range of helpful resources. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. A selection of the Twitterati share their advice—ranging from short snippets to fairly detailed guidelines—on how to grow your Twitter following. Twitter Tools. Related Post.

Twitter 100

Twitter Tools Tips Best Practices 100

Biznology

APRIL 25, 2016

The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market. Source: Information Management ). Source: Tech.co ).

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Webbiquity

JANUARY 5, 2011

Link Building with the Experts – 2010 Edition by Outspoken Media. Catherine Lockey has compiled a list of nearly 50 types of potential link sources, ranging from the obvious (RSS feeds, directories, online profiles) to the less traveled (letters to the editor, speaking opportunities, contributing to charities that link to donors).

Link Building 100

Link Building Linkbait SEO Ad Building 100

Lattice

OCTOBER 5, 2016

Business Intelligence was the last successful analytics killer-app in the enterprise. BI systems are built on middle-school math and while they are very useful, they are not analytically hard. We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

JANUARY 1, 2013

And anyone who attended my Distilled SearchLove presentations in London or Boston knows that I think these active Google+ users (in other words "Power Reviewers") are going to hold increasing sway over a much broader range of results than just the ones their friends see. Google Will Re-Introduce its SMB Dashboard.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Sage Marketing

JANUARY 3, 2024

It is a varied list representing, in no particular order, a broad range of innovations, from cyber-security to revenue security, from semiconductors to software. Pragmatic Semiconductor Founder/s: Richard Price, Scott White Founding year: 2010 Total Funding: $203.4M It was hard work but we had a lot of fun in the process.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sage Marketing

JANUARY 3, 2024

It is a varied list representing, in no particular order, a broad range of innovations, from cyber-security to revenue security, from semiconductors to software. Pragmatic Semiconductor Founder/s: Richard Price, Scott White Founding year: 2010 Total Funding: $203.4M It was hard work but we had a lot of fun in the process.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52