Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences
Scoop.it
OCTOBER 5, 2023
Generating leads in SaaS now is different from what it was in 2010. This process has become even more straightforward with the appearance of intent data. Statistics on the success of ABM in SaaS According to research by SiriusDecisions, 92% of B2B marketers believe that ABM is extremely or essential to their overall marketing efforts.
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