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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100
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Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

Now, with more and more buyers doing their research online at your website and other sites, it’s important to be able to digitally track and see as much as we can about that company and person before they ever reveal themselves to us. Online tracking of web visitors has taken on added importance for sales and marketing.

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10 Tips to Build a Strong Online Presence for Your Small Business

Webbiquity

SEO (search engine optimization) is, of course, the process of optimizing your website to rank higher in search results. Moz has a great beginner’s guide that covers everything from keyword research to link building. Do your research and only partner with those who have a good reputation and are relevant to your target audience.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Use Market Research to Understand Your Audience. Successful B2B marketing strategies start with research. Narrowing the aim of your marketing efforts requires focused research. Without research, marketers have less data for helping the sales team address the main points of potential customers. Buyer background research.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. 3 items that should be in your 2010 email budget by BtoB Magazine. Email Marketing Research and Stats. Email Marketing Tips and Tactics.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

companies have integrated social media with their customer service, sales, or product development processes. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” eMarketer ). eMarketer ). No deposit, no return.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

This blog introduced the concept of web presence optimization (WPO) back in 2010. And as the interactive graphic above shows, the marketing technology landscape has expanded to include tools that help in each step of the content marketing process. They want to be part of the process. An infographic. Multiple guest blog posts.