Webbiquity

MAY 26, 2022

SEO (search engine optimization) is, of course, the process of optimizing your website to rank higher in search results. Moz has a great beginner’s guide that covers everything from keyword research to link building. Do your research and only partner with those who have a good reputation and are relevant to your target audience.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. Yahoo’s PPC ROI Calculator. 01 2010 10:26 AM | Posted by Brook Johnston Hi Brook. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Webbiquity

JANUARY 2, 2013

companies have integrated social media with their customer service, sales, or product development processes. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” eMarketer ). eMarketer ). No deposit, no return.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Atomic Reach

JANUARY 3, 2019

Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards. Michele Linn - Co-founder and Chief Strategy Officer of Mantis Research.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. It will be a great year ahead to see how social media analytics can directly measure and drive sales. It’s in our DNA. Raj [link] esta h.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. At first, you knew everyone at the party. Your blog works exactly the same way. Thanks for the help. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 18, 2010

In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat.

PR 161

PR Social Media Paid Content Media 161

Hubspot

JULY 13, 2010

Search Engine Optimization (SEO) - SEO refers to the process of improving your website to drive more and better quality traffic from search engines like Google and Bing. Because of this pricing, it is important to have a marketing team that is skilled at lead conversion from PPC. Free Download: 2010 Online Marketing Blueprint.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Research: How do people talk about your industry and who are the influencers?

Social Media 157

Social Media Media Paid Content Work Management 157

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Most of the rest are from spring 2010 or earlier. Thanks to my crack assistant Jess Ostroff for helping with the research. I don’t think it would have.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. Email is dead”, “Content is dead”, “PPC is dead”. No definition = no ceiling on what’s fair game!

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. 92% of recruiters use social media to find new candidates, up from 82% in 2010. Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convert

JANUARY 31, 2022

Draw inspiration from these examples and use elements of the solution tested to develop your hypothesis (if that jives with the qualitative and quantitative research you have conducted). The landing page that was designed for the PPC campaign converted 73% better than the website homepage. Control — multi-step process ( source ).

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. Marissa Mayer. marissamayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. Marissa Mayer. marissamayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

SEPTEMBER 26, 2013

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. A/B Testing. Bottom of the Funnel.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Consider the amount of fashion-related blogs compared to food processing technology blogs. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

JANUARY 26, 2011

According to recent research , 9 out of 10 B2B buyers say that when they’re ready to buy, they’ll find you. 93% of these decision makers use search to begin the buying process. Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. SEO vs. PPC stats, and the ROI of SEO. by KISS Metrics.

SEO 100

SEO Resources Tips Best Practices 100

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. link] [link] Jon Leland Looks to be a very valuable business research tool. Or Microsoft. that’s a big deal.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Directive Agency

JUNE 18, 2019

What’s the difference in your copywriting process for those three different things? What’s that process like for you? A lot of freelancers, a lot of consultants get all uppity because they just don’t respect the process and blah blah blah. Joel Klettke : We use a proven process. How about this one? “10

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

What’s the difference in your copywriting process for those three different things? What’s that process like for you? A lot of freelancers, a lot of consultants get all uppity because they just don’t respect the process and blah blah blah. Joel Klettke : We use a proven process. How about this one? “10

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. create their own badges etc?) Point 2 I think is slightly more tricky.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. 70% of survey respondents said that SEO is better than PPC for generating sales. Google Analytics is your best friend. Not sure where to start?

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 105

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 117

Business Paid Search Agency Social Media Analysis 117

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. On-site SEO isn’t just about the cleanliness of your code (which should be addressed during the development process).

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111