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Mastering Social Media Analytics: An Interview with Ryan Sweeney of Ignite Social Media

Brandpoint

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Statistics can help us see into (and plan) for the future. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI.

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. Conversation is often more targeted.

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How B2B brands can benefit from social listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. So we’ve listed a few tips and tricks for establishing a solid social listening plan to meet your higher level business objectives. Conversation is often more targeted.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S. Let's take a closer look at those three.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Stephen Oddo launched the tour company Walks in 2010. The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. They stood in front of tourist destinations and gave tour guide spiels.

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Save the Date! 2010 August Happenings & Goings-on

MLT Creative

08/12/2010, Thursday. 08/12/2010, Thursday. GA: Media Relations in an Online World. Good old-fashioned media relations remains a fundamental part of most every PR practitioner’s job. 08/19/2010, Thursday. 08/25/2010, Wednesday. Upgrade your communication plan with video. 08/25/2010, Wednesday.