Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 ROI is still tough to measure. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. How can they best help with planning and execution? With so much to manage, it is crucial to choose your partners carefully.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Martech Advisor

OCTOBER 17, 2019

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. Or mobile app experience from 2010? Measure, prioritize, scale. What is a Customer Experience (CX) Strategy?

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    Thirty-five percent of those surveyed indicated they had plans for transformational initiatives.    This year we’ve seen the advent of social media analytics beginning to surface. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

B2B Marketing Traction

OCTOBER 18, 2010

Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. Another reason to establish a social media presence is that the search engines weigh social media activity heavily in serving up search results for keywords and phrases.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. Another reason to establish a social media presence is that the search engines weigh social media activity heavily in serving up search results for keywords and phrases.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Vidyard

OCTOBER 30, 2014

The report found that high-impact entrepreneurs not only disrupt industry through innovative products and services, they also make a measurable difference on society. “In Media Contact: Tyler Lessard Phone: (226) 220-5351 press@vidyard.com The post Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award appeared first on Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Vidyard

OCTOBER 30, 2014

The report found that high-impact entrepreneurs not only disrupt industry through innovative products and services, they also make a measurable difference on society. Media Contact: Tyler Lessard Phone: (226) 220-5351 press@vidyard.com The post Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award appeared first on Vidyard.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.

Social Media 155

Social Media Media Paid Content Work Management 155

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? If not, what’s stopping you ?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Sprout Social

JULY 30, 2018

Pinterest, in a nutshell, is a social media network where users create boards and “pin” items of interest to their created boards. Since its launch in 2010, it’s grown to over 100 million monthly active users. Pinterest users are unique from other social media platforms. Spend on What Works.

Paid Search Agency 83

Paid Search Agency Advertisements Advertising Ads 83

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

NOVEMBER 8, 2010

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. Dragon Search’s Social Networking Media ROI calculator. Frogloop’s Social Media ROI Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. You can even track your registration page in Google Analytics. Sharing photos, videos, press releases, media coverage, speaker updates, etc.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Content Standard

SEPTEMBER 20, 2016

In March of 2010, the Affordable Care Act (ACA) was signed into law. From political controversy to health care shudders to nearly 24/7 media coverage, it was impossible for business owners to escape the feeling that something large was happening. For the most part, Americans knew this was a big deal. Simple enough, right?

Paid Content 40

Paid Content Trust Marketing Top of Funnel Work Management 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. The need for new analytical skills. In 2010 you’ll start to hear about marketing methods. The response was overwhelming: see below for all 18 (!) predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. markwschaefer Mark Schaefer Look for social optimization to augment traditional SEO as companies establish a meaningful, relevant digital footprint. BrennerMichael Michael Brenner The Social Enterprise!

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40