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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? There is no secrecy.

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

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Content Creation Made Easy

Industrial Marketing Today

Studies have shown that people retain information quicker and longer when you engage their visual senses. REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. This white paper aims to change that perception of them.

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

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Getting Impressions vs. Leaving One: How Vanity Metrics Can Mislead Strategic Decisions

Content Standard

.” He and the show’s host, Shareen Pathak , had been discussing the two ever-growing datasets available to marketers—consumer information and marketing performance metrics. Conversions or new leads generated: This number indicates how many visitors opted to exchange their contact information for more of your content.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. White papers? Informative how-to blog posts? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Case studies?