Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Using revenue cycle analytics to determine what sources of leads converts the highest or the fastest can help the two teams prioritize activities to fill the funnel with desired type of lead. This allows sales teams more visibility into real-time actions of prospects being tracked in the revenue cycle funnel.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 18, 2011

This is from Marketo’s newly published “Definitive Guide to Marketing Metrics and Analytics” : Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”.

ROI 48

ROI Work Management Marketing Budget Marketing Management 48

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. Manager, Inbound Marketing, Marketo. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

MARCH 9, 2011

The human touch enhances lead nurturing. Whether or not leads are sales-ready, SDRs can nurture relationships with each interaction. By talking with more leads, you can offer personalized thought leadership and value around a lead’s individual pain points, and cultivate future demand.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48