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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. But what is a substitute for the old-good (yet no longer effective) marketing tactics? You can use data and analytics to spot your target accounts and personalize your marketing messages. ” campaign.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Actionly also includes Twitter account management and analytics tools. These are customizable tools that can be shaped into exactly the right resource for the most important information you need to know.&#. Create animations?

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5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

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The Dunning Kruger Effect: Why Your Coworkers Believe They're Way Smarter Than They Actually Are

Hubspot

If you’ve ever been a manager, you know how frustrating the Dunning Kruger effect can be. Her lack of knowledge on the subject makes her unable to see her own errors -- this is known as the Dunning Kruger effect. Dunning Kruger Effect. Simply put, people are unreliable resources for evaluating their own skills and shortcomings.

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Q&A with Greg Dolan, CEO of Keen Decision Systems

ClickZ

Predictive analytics will be a key tool going forward. That’s where I started to understand various pain points marketers have, such as assessing marketing performance and being able to optimally deploy resources to drive lasting growth. Q) What have been your biggest challenges as CEO of Keen and how did you deal with them?