Vidyard

JULY 21, 2014

Since the company’s founding in 2010, it has raised more than $8.5 “Video-based content has quickly emerged as the most effective and engaging medium for external marketing, internal employee training, and sales channel enablement,” said Michael Litt, Chief Executive Officer, Vidyard.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Since the company’s founding in 2010, it has raised more than $8.5 “Video-based content has quickly emerged as the most effective and engaging medium for external marketing, internal employee training, and sales channel enablement,” said Michael Litt, Chief Executive Officer, Vidyard.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. You can even track your registration page in Google Analytics. Sharing photos, videos, press releases, media coverage, speaker updates, etc. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. Earned media (press / media relations, influencer marketing ). Earned media (industry press, analysts, associations, partners, vertical sites, influencers). This captures the current elements of web visibility and engagement pretty effectively.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Press releases. High-level decision makers are also pressed for time. Define Your Value.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Jennifer Aaker. Diana Adams.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Press Conference. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. You won’t find any regurgitated corporate press releases here. 11 Comments Make a comment » Alex Oct 08, 2010 at 9:43 am Thanks for these blogs.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Webbiquity

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. To use heatmaps effectively, prepare questions about your users. This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

MAY 18, 2012

If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late -- all stemming from the recent GM announcement to cut $10 million in paid ad spend on the social network. Who knows -- the onslaught of coverage wasn't accompanied by a leak of GM's analytics.

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JULY 13, 2010

Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. Would love to do it after work, but I'll be writing press releases until the wee hours.

Social Media 138

Social Media Media PR Webinar Metrics 138

Lead Liaison

MAY 10, 2019

To learn more about the other enhancements Lead Liaison recently made to their Revenue Generation Software , such as a new Sales Dashboard full of rich analytics, read their Enhancement Round-Up Q1 2019. Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. About Pipedrive.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

MAY 10, 2019

To learn more about the other enhancements Lead Liaison recently made to their Revenue Generation Software™, such as a new Sales Dashboard full of rich analytics, read their Enhancement Round-Up Q1 2019. Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. About Pipedrive .

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Webbiquity

APRIL 14, 2014

What do 73% of reporters say press releases should contain? “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).”

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

NOVEMBER 19, 2012

Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more. All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. We’re all missing this because there aren’t tools to help us do it. Or are there?

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

seo.co

FEBRUARY 8, 2023

Google Analytics provides all the data you need about user experience to optimize your site so that users click on links to your site, stay on the site longer and click to other pages on your site to acquire more information and target the right search intent. He’s also been able to produce an average of 879 tweets and 443 likes.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Adobe Experience Cloud Blog

JUNE 24, 2013

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. Pinterest launched in March 2010, and Instagram in October 2010. It’s no longer enough to focus on a key press and analyst contacts.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Lead Liaison

MARCH 2, 2016

Mailjet’s intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and to reach each inbox. Founded in France in 2010, Mailjet is a market leader for sending marketing and transactional emails and serves more than 32,000 customers globally.

Lead Liaison 48

Lead Liaison Marketing Automation Services Lead Ranking Lead Scoring 48

Online Marketing Institute

JANUARY 4, 2011

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. When everyone is doing something (such as pinging influencers in blog posts) it starts to be less effective because it’s so common. Here’s a quick example.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

MARCH 22, 2012

Eric: I don’t mean to quote Jay Baer to Jay Baer, but I believe you said something to the effect of, “ Amazing content well-merchandized will work time and time again. Ian: I think effective content strategy is talking about yourself without making it so apparent and sales-y that people just tune out. It doesn’t work.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: I don’t mean to quote Jay Baer to Jay Baer, but I believe you said something to the effect of, “ Amazing content well-merchandized will work time and time again. Ian: I think effective content strategy is talking about yourself without making it so apparent and sales-y that people just tune out. It doesn’t work.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Full Circle Insights

NOVEMBER 25, 2020

The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. Tools like Google Analytics can see all of the online interactions that each user had with a business. Digital Source Tracker Effectiveness Dashboard Overview. Build vs Buy Marketing Analytics.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 9, 2009

For example, a B2B site that sells recruitment software might be visited by a company’s HR manager to gauge the effectiveness of the software. Of course this follows effective keywording and SEO. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. Nice stuff.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Hubspot

AUGUST 2, 2010

The Inbound Marketing GamePlan was first introduced by PR 20/20 in January 2010 as a free eBook download. In essence, the GamePlan is a more flexible version of a traditional strategic marketing plan, with a focus on shifting resources to more measurable and effective inbound marketing strategies. Enter the Inbound Marketing GamePlan.

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Full Circle Insights

NOVEMBER 25, 2020

In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics. How effective is our digital marketing in driving pipeline and revenue? Digital Source Tracker Effectiveness Dashboard Overview. Build vs Buy Marketing Analytics.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. LEARN MORE. HubSpot CRM. ADP DATACLOUD. LEARN MORE. NICE CXone. ?NICE

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Directive Agency

JUNE 18, 2019

Blake Emal: So, this episode is effective for people listening out there whose website copy’s not exactly where you want it to be. Case studies are an effective and powerful tool to help with your sales and also just reinforce your clientele on what you’re capable of doing. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal: So, this episode is effective for people listening out there whose website copy’s not exactly where you want it to be. Case studies are an effective and powerful tool to help with your sales and also just reinforce your clientele on what you’re capable of doing. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Webbiquity

FEBRUARY 7, 2012

But which networks are most effective for spreading the content produced? But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” We’re all hungry for data.

Paid Content 100

Paid Content Social Media Statistics Research 100