Remove 2010 Remove Analytics Remove Effectiveness Remove Marketing Mix
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Q&A with Greg Dolan, CEO of Keen Decision Systems

ClickZ

Predictive analytics will be a key tool going forward. For years, marketers have struggled to quantify the exact ROI of their efforts, but that’s no more — modern marketers have to prioritize the bottom line above all else. Martech platforms should always be super clear about which specific pain point they’re solving.

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Social Media: The Journey Begins With You

Marketing Insider Group

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Augmented Reality For B2B Marketing in 2011?" Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Insiders

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Full Circle Insights. Product overview.

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Marketing Automation Trends for 2010

LeadSloth

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Andy Komack explains why business marketers should use Flickr, the social photo-sharing platform, what types of images to upload (e.g., Tools to Include in Your Social Media Marketing Strategy by CompuKol Connection. 5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.