Trending Sources

Best Email Marketing Tips, Tactics and Metrics of 2010


It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? 3 items that should be in your 2010 email budget by BtoB Magazine. 3 Steps to Grow Your B2B E-mail List More Effectively by ClickZ. Karen J.

The Most Effective Time to Tweet


I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). The Most Effective Time to Tweet? Looking at the data as a whole, mornings appear to be the most effective times to tweet, especially earlier in the week. What’s your most effective time to tweet? Number of Clicks per Day – by Time of Day.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. And much more.

Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Darko Johnson shows how to apply the principles of effective landing page design to your Twitter profile in order to increase the likelihood that people who see your profile will choose to follow you. How can I get more retweets?

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.

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Best Web Presence Optimization Guides and Tips of 2010


Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Or maybe it just hasn’t caught on. Whatever.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. Magazine.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. but: why do we even have a corporate Facebook page?

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. A must. Nifty.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010


It started 2010 with roughly 350 million users and is now on its way to 600 million. I’m still not sure that Facebook has more than one effective use for B2B marketing , but Karlie makes an interesting case. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook. People are busy.

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5 Ways Marketing Automation Can Funnel Better Leads to Sales


Lead nurturing through a marketing automation platform can be done pretty effectively, since it becomes an automated process. Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. Technology Naughty Vs. Nice In 2010 2.

Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010. 2010 will bring interesting challenges to marketers.


How to Calculate Social Marketing ROI

Paul Gillin

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. If you can’t establish effective baseline expectations, then your forecasts are little more than educated guesses. EMC Corp.

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Best SEO Guides, Tips and Resources of 2010


Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. 40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far).

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Marketing is most effective at this stage, when buyers want nothing to do with salespeople. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay? Guess what companies, people wasted time at work long before Facebook came along. I don’t. Mobile.

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What’s the Best Social Media Monitoring Tool? It Depends


Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The company’s built-from-the-ground-up monitoring tools cover more than 50,000 sources, and its database of more than one million journalists, bloggers and media sites are invaluable for connecting with the right writers and performing effective outreach. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Alterian SM2 Freemium. Social Mention. UberVU.

Tools 35

CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Both cited customer insight and analytics as top reasons to work together. They also agree they have much work to do: - only 3% of CMOs and 1% of CIOs said their company was heavily committed and invested in interactive digital marketing strategies” - just 8% of CMOs and 6% of CIOs said they had fully integrated online and offline analytics But the relationship is far from perfect.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Predominantly, the majority of these efforts to understand the individual buyer were taking place to improve sales effectiveness. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The irony is marketing has, in effect, been repeating the same cycle as sales did in the 1990’s.

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. You can even track your registration page in Google Analytics. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

How to Use YouTube's Analytics for B2B Marketing


While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. YouTube's analytics platform will also show you which of your videos engaged the viewer for the longest time. YouTube's analytics tool also offers a Discovery section that points out the source of your video referrals.

PPC 11

Analyse this.

B2B Marketing Online

Nearly every conversation I have at the moment seems to revolve around the topic of analyzing something – from data analytics to the more personal analysis of my personality which I did find rather extreme and a little bit disconcerting to say the least! Nevertheless, the more and more I hear and learn about the subject of analytics got me thinking – what does it actually mean, why is it important and why now all of a sudden does it appear to be the latest buzzword? If you’re not looking at using analytics – why not?’. Being able to predict what might happen – really?

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Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Do chime in and share your favorite social media reads of 2010 with us!

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.

Gain insights into your visitors using Analytics

Confluent Forms

Google Analytics is a service provided by Google that enables webmasters, through the inclusion of a small bit of code in their website template, to gain a pretty good breakdown of their site's usage and log reporting. Getting started Google Analytics, like other Google services, uses your Gmail address as your account. Beyond the basics of visits, page views, etc.,

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Related Posts: How to Find Content Ideas in Your Web Analytics Report This entry was posted in Featured2 , How-To. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Today’s B2B website is a living, breathing, dynamic marketing asset. Do your messages sound the same? is good.

FAQ 27

Calculating the Value of a B2B Marketing Campaign

Digital Body Language

It’s the ultimate question in marketing: What effect did this campaign have on revenue? Tags: marketing analysis marketing analytics marketing dashboards In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. chance of turning into revenue, it is worth $20 per name.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. or something to that effect.

Best of 2010 – Measurable Effects of Old Spice Viral Campaign


2010 in Review! original on viral campaign measurement posted on July 15, 2010) Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below.

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. For example, this roundup of guides to beautiful and effective website design is one of the most popular posts here in the last three years. 11) Analytics are important—but use them the right way. Hence, 1,000. Quality matters.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

It then uses the information to analyze new business opportunities—for example, how to create the most effective promotions for specific customer segments — and to inform decisions on pricing, promotions, and shelf allocation. Technology will be an important factor in this evolution by facilitating the creation of new types of public goods while helping to manage them more effectively.

Skype 23

Sales Handoff and the Net Quality Score

Digital Body Language

This may result in sales team effectiveness that is much lower than expected without being the fault of the sales team in terms of performance. Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person.

SQO 21

How Software Usage Intelligence Drives Revenue and Leads

CMO Essentials

For many years now, marketers have relied on web analytics to track the performance of their efforts and guide future programs. Using tools like Google Analytics and Adobe Analytics, it is easy to gather and analyze intelligence allowing you to identify who is on your site, where they are coming from, and what actions they take. Since 2010, V.i.

5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. from my Google Analytics, the number of inbound links received, retweets and other social sharing. We’re almost at the end of the year and you made it. Congratulations! manufacturing. I’ve compiled these based on a combination of the traffic, time spent on the page etc. Read full article…. Read full article….

Improve Your Tweets Using HootSuite’s Twitter Stats


to see where your messages are the most effective. You can also vary your phrasing to see if certain word patterns are more effective than others. Tags: Analytics Business News & Notes Social Media Social Networks audience improve insight online strategies real-time web stats Strategy tweet tweets twitter useful information web 2.0 Daily Clicks. Most Popular Tweets.