Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? items that should be in your 2010 email budget by BtoB Magazine. Steps to Grow Your B2B E-mail List More Effectively by ClickZ. Karen J.
The Most Effective Time to Tweet
OCTOBER 11, 2010
I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. The Most Effective Time to Tweet? How do you know?
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. And much more.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Darko Johnson shows how to apply the principles of effective landing page design to your Twitter profile in order to increase the likelihood that people who see your profile will choose to follow you. How can I get more retweets?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice, efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. by Cultivating Your Customers.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes, as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool. Magazine.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. Was he prescient or just playing it safe?
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. Amy Porterfield suggests ways to make your company’s Facebook page more popular, interactive and effective by borrowing ideas from highly successful pages from brands like Red Bull , LiveScribe , Oreo and the Travel Channel. It’s hard to overstate the impact of Facebook. People are busy.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. bit.ly The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. implement bit.ly
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
Lead nurturing through a marketing automation platform can be done pretty effectively, since it becomes an automated process. Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. Technology Naughty Vs. Nice In 2010 2.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions. The Contributors.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign, including keyword research, website architecture, copywriting, on-page optimization, analytics and more. 40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far).
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Not to mention the ever-growing importance of social strategy.
Beyond Buyer Profiling To Buyer Personification
OCTOBER 18, 2015
Predominantly, the majority of these efforts to understand the individual buyer were taking place to improve sales effectiveness. The irony is marketing has, in effect, been repeating the same cycle as sales did in the 1990’s. What is empowering profiling is the growing presence of data, automation, and analytics. by Evan Shuster. The Internet Propels Buying Behavior Shifts.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The company’s built-from-the-ground-up monitoring tools cover more than 50,000 sources, and its database of more than one million journalists, bloggers and media sites are invaluable for connecting with the right writers and performing effective outreach. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Alterian SM2 Freemium. Social Mention. UberVU.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
How to Calculate Social Marketing ROI
JUNE 24, 2010
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. If you can’t establish effective baseline expectations, then your forecasts are little more than educated guesses. EMC Corp.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Marketing is most effective at this stage, when buyers want nothing to do with salespeople. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. Dude, this stuff isn’t heroin, okay? Guess what companies, people wasted time at work long before Facebook came along. Mobile.
CMO Council: CMOs and CIOs Are Not Aligned
Customer Experience Matrix
OCTOBER 21, 2010
Both cited customer insight and analytics as top reasons to work together. They also agree they have much work to do: - only 3% of CMOs and 1% of CIOs said their company was heavily committed and invested in interactive digital marketing strategies” - just 8% of CMOs and 6% of CIOs said they had fully integrated online and offline analytics But the relationship is far from perfect.
How to Use YouTube's Analytics for B2B Marketing
NOVEMBER 23, 2010
While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. YouTube's analytics platform will also show you which of your videos engaged the viewer for the longest time. YouTube's analytics tool also offers a Discovery section that points out the source of your video referrals.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. You can even track your registration page in Google Analytics. 4. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! If you are running an event, consider promotion in the following areas: 1. It’s free to sign up and get started. Adam Q.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.
B2B Marketing Online
OCTOBER 19, 2010
Nearly every conversation I have at the moment seems to revolve around the topic of analyzing something – from data analytics to the more personal analysis of my personality which I did find rather extreme and a little bit disconcerting to say the least! Nevertheless, the more and more I hear and learn about the subject of analytics got me thinking – what does it actually mean, why is it important and why now all of a sudden does it appear to be the latest buzzword? Tags: CRM Customer insight Data IT marketing ROI Technology analytics business intelligence marketing
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.
Gain insights into your visitors using Analytics
FEBRUARY 17, 2010
Google Analytics is a service provided by Google that enables webmasters, through the inclusion of a small bit of code in their website template, to gain a pretty good breakdown of their site's usage and log reporting. Getting started Google Analytics, like other Google services, uses your Gmail address as your account. Beyond the basics of visits, page views, etc.,
15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Simply collecting data does not unleash its business effectiveness. InsightSquared is a sales performance analytics company for fast-growing tech businesses.
The Three Biggest Mistakes Companies Make with B2B Websites
NOVEMBER 10, 2010
Related Posts: How to Find Content Ideas in Your Web Analytics Report This entry was posted in Featured2 , How-To. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed. Today’s B2B website is a living, breathing, dynamic marketing asset. Do your messages sound the same? is good.
Calculating the Value of a B2B Marketing Campaign
Digital Body Language
MARCH 17, 2010
It’s the ultimate question in marketing: What effect did this campaign have on revenue? Tags: marketing analysis marketing analytics marketing dashboards In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. chance of turning into revenue, it is worth $20 per name.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Objectives differ.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. or something to that effect.
Best of 2010 – Measurable Effects of Old Spice Viral Campaign
DECEMBER 24, 2010
2010 in Review! original on viral campaign measurement posted on July 15, 2010) Old Spice has turned their “The Man Your Man Could Smell Like ad campaign into a viral sensation by having the “Old Spice guy respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below.
Ten social media and technology mega-trends to watch
grow - Practical Marketing Solutions
AUGUST 10, 2010
It then uses the information to analyze new business opportunities—for example, how to create the most effective promotions for specific customer segments — and to inform decisions on pricing, promotions, and shelf allocation. Technology will be an important factor in this evolution by facilitating the creation of new types of public goods while helping to manage them more effectively.
How Software Usage Intelligence Drives Revenue and Leads
JANUARY 8, 2016
For many years now, marketers have relied on web analytics to track the performance of their efforts and guide future programs. Using tools like Google Analytics and Adobe Analytics, it is easy to gather and analyze intelligence allowing you to identify who is on your site, where they are coming from, and what actions they take. Since 2010, V.i.
Sales Handoff and the Net Quality Score
Digital Body Language
OCTOBER 19, 2010
This may result in sales team effectiveness that is much lower than expected without being the fault of the sales team in terms of performance. Likewise, if certain sales reps are doing a poor job in following up with the leads they are given, this will also show up in the analytics of lead disposition when a MQL to SQO conversion ratio is calculated for each sales person.
5 Most Popular Industrial Marketing Blog Posts from 2010
Industrial Marketing Today
DECEMBER 22, 2010
2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. I’ve compiled these based on a combination of the traffic, time spent on the page etc. from my Google Analytics, the number of inbound links received, retweets and other social sharing. We’re almost at the end of the year and you made it. Congratulations! manufacturing. Read full article…. Read full article….
Improve Your Tweets Using HootSuite’s Twitter Stats
JULY 19, 2010
This can be especially useful if you use HootSuite to send a message to multiple social networks (Twitter, Facebook, LinkedIn, etc.) to see where your messages are the most effective. You can also vary your phrasing to see if certain word patterns are more effective than others. But how do you know what your audience likes or dislikes? Daily Clicks. Most Popular Tweets. How about you?
12 Social Media Tools for B2B Pre-Event Marketing
Social Media B2B
NOVEMBER 29, 2010
Facebook doesn’t have the most elegant option for managing events, but it can be effective. You can even track your registration page in Google Analytics. 4. Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 2010. Using social media to build event attendance. LinkedIn Events. Facebook Events. Eventbrite.
Is your website a top performer — or a black hole for sales and marketing?
JUNE 28, 2012
We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Guest post by Lisa Cramer. About the Author.
More on Marketo Financials: Despite Past Losses, Prospects Are Bright
Customer Experience Matrix
NOVEMBER 19, 2010
million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. million in 2009 and $21 million in 2010. million actual vs. $10.4
2010 Will Bring New Features to Demand Generation Systems
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. Tags: 2010 predictions demand generation marketing automation b2b marketing 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.