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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

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Social Media Marketing Terms You Need to Know

ClearVoice

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. KPI – A key performance indicator (KPI) is an analytic used to measure the performance of social media campaigns. Instagram is a part of Facebook’s family of brands.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? It’s in our DNA.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics. Offer a premium paid newsletter for a low cost of $1.99. Nice points and thanks!

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. predictions.

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Checklist: How to Start a Business Blog

Hubspot

Keep content topical, informative, and non promotional. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Lists – People like to read posts with a nice, simple presentation of information. Analytics – Look at page views, links, comments and where content was shared.