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Mastering Social Media Analytics: An Interview with Ryan Sweeney of Ignite Social Media

Brandpoint

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid?

Analytics 100
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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Email marketing.

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How (and why) to post to Instagram from PC or Mac

Sprout Social

When Instagram launched in 2010, users could only share square images from their mobile devices. But for marketers, this new feature could simplify and improve Instagram management. Create flawless content. Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen.

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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Stephen Oddo launched the tour company Walks in 2010. The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. They stood in front of tourist destinations and gave tour guide spiels.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Create animations?

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Marketing on Threads: What you need to know

Martech

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.