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Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. The final component is installing proper measurement tools to track the success of your campaign. Bit.ly – use this tool to create shortened URLs and track clicks. Augmented Reality For B2B Marketing in 2011?"

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2010 Eddie and Ozzie Awards Call for Entries OPEN! Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Registration-related Products. ENews Sign-Up. --> Magazine. Browse Issues.