Checklist: How to Start a Business Blog
Hubspot
JULY 23, 2010
Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration.
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