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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

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How B2B brands can benefit from social listening

Brandwatch Marketing

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

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Mastering Social Media Analytics: An Interview with Ryan Sweeney of Ignite Social Media

Brandpoint

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

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Home is where your brand is: A blueprint to build and maintain your brand

Sprout Social

Your brand is what people say about you when you’re not in the room. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Lay the foundation: Brand positioning. Build the walls: Integrate brand into your product story.

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Interview with Timothy Snow

Onalytica B2B

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. I began my social media career officially back in 2010 working at the U.S.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Last year alone, CPG online sales in the U.S. totaled $58.6

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. To harness your best results, you need to implement an analytics and reporting strategy. Own your social media strategy.