Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. They stood in front of tourist destinations and gave tour guide spiels.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Analytics Generation Google 120

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 3, 2011

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. But why the focus on content? You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Hinge Marketing

JANUARY 29, 2020

In the book Online Marketing for Professional Services we first noticed a relationship between annual growth rates and the number of leads a company generates online. . These channels can be effective ways to package a firm’s “generalized” expertise for buyers to consume in their preferred format. They do research frequently.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. The term was first used by startup marketing consultant Sean Ellis in 2010. Or what marketing always should have been.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Moz

JANUARY 14, 2020

Timothy Ferris’ book, The 4 Hour Work Week , became the bible to the first flush of digital nomads; affiliate conferences in Vegas saw leaning towers of chips being pushed around by solopreneur digital marketers with wild abandon. Google Analytics is astonishingly rigorous at suppressing social media success stats.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Marketing Insider Group

APRIL 19, 2011

Between the books, blog posts, webinars, research reports and articles we’ve all read about the hows and whys of participating in social media, we’re still grappling with the following: Is social media right for my business? He is certified with Google Adwords and is a Google Analytics power user for his clients. Click here.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Hubspot

MARCH 27, 2018

In 2010, Fast Company named Majora one of the 100 most creative people in business. Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Michelle is Vice President of Marketing at Amplitude Analytics. Majora Carter @majoracarter.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Read more: How Omnichannel Reputation Management Assists in B2B Branding. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Marketing Insider Group

SEPTEMBER 7, 2011

You book fancy events and cold call to get them appointments. Digital , Analytical , who understand how to achieve Reach, and create Content ). Additionally, the changes in this survey from 2010 to 2011 are profound. In some organizations, the primary role of marketing is simply to help sales make a deal.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Marketing Qualified Leads 120

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Hotels need to have systems in place to collect this data and connect it to their customer relationship management (CRM) platform to automate personalizations that encourage upgrades and repeat bookings.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

APRIL 1, 2012

sources in 2010. But, ZMOT shows that to be unlikely (as will your Google Analytics). Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). sources of information to make a decision, up from 5.3 Eloqua (see their “Featured Content” on the right).

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

sources in 2010. But, ZMOT shows that to be unlikely (as will your Google Analytics). Sideraworks (see the amazing e-book on social business written by my book spouse Amber Naslund , and Matt Ridings ). sources of information to make a decision, up from 5.3 Eloqua (see their “Featured Content” on the right).

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Contently

MAY 3, 2017

In reality, King and Smith spend hours curating images and analyzing engagement analytics to appease the very sponsors that support their journey. It may not be for everyone, but as book sales decline and kids spend more time reading online, this model could become the future of fiction. The year was 2010.

Storytelling 65

Storytelling Youtube Advertising Agencies Mobile Advertising 65

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

SpotMe Blog

MAY 11, 2023

This medical communications agency’s approach involves merging clinical guidelines, derived from an impartial analysis of the most up-to-date literature and data, with cutting-edge software solutions and comprehensive analytics. They also tailor their approach to complement internal departments and teams as needed.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Conference 115

Conference Organization Paid Search Agency PR 115

Litmus

OCTOBER 26, 2018

To best serve your audience, we recommend using email client usage data from your subscribers, such as provided by Litmus Email Analytics. Interactive emails aren’t easily measured. Email has the somewhat-undeserved reputation for being a highly measurable channel. I spoke with Sears at the time about this, and it was very cool.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 133

Social Media Media Curation Webinar Metrics 133

ViewPoint

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ Bob’s Upcoming Book: The Five Habits of Customer-Centric Business Leaders. He says top companies are very good at all five habits he discusses in his book.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

B2B Marketing Directions

FEBRUARY 22, 2015

Big data" has become one of the hottest buzzwords in marketing circles, and many companies are investing heavily in analytics technologies to gain the benefits that big data appears to offer. A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it.

Planning 45

Planning Paid Search Agency Marketing & Strategy Customer Surveys 45