Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Tags: 2010 predictions demand generation marketing automation b2b marketing. 2009 was a year of tremendous growth for demand generation systems (a.k.a.
Customer Experience Matrix
SEPTEMBER 28, 2011
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring.
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Customer Experience Matrix
DECEMBER 22, 2010
Teradata is a logical buyer, having a complementary campaign management system but lacking Aprimo’s marketing resource management, cloud-based technology and strong B2B client base (although Aprimo has stressed to me more than once that 60% of their revenue is from B2C clients). Given the previous Unica deal.
Customer Experience Matrix
MARCH 8, 2011
Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.
Customer Experience Matrix
MAY 11, 2011
Clients who needed those features had to remain on the previous system (Engage B2B). It still doesn’t offer all the features of the oldl B2B product because Silverpop decided that some were not worth duplicating. Silverpop suffered a widely-publicized security breach in December 2010. The latest version, Engage 8.3,
Customer Experience Matrix
FEBRUARY 17, 2011
The company expects more than $200 million in revenue in 2011, which about equals my estimate for 2010 revenues for all B2B marketing automation. As a point of reference, Constant Contact says it is used by more than 400,000 organizations, compared with maybe 10,000 for all marketing automation systems combined.
Customer Experience Matrix
JANUARY 31, 2014
SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. Agencies can create their own branded version of the system and have full control over what they charge their customers.
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