Crimson Marketing

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Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue. Jon has a passion for helping marketers everywhere. Corporate Marketing Podcasts'

Marketo 100
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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We