B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

SpotMe Blog

MAY 11, 2023

This medical communications agency’s approach involves merging clinical guidelines, derived from an impartial analysis of the most up-to-date literature and data, with cutting-edge software solutions and comprehensive analytics.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech Advisor

OCTOBER 17, 2019

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. Or mobile app experience from 2010? What is a Customer Experience (CX) Strategy? What is a Customer Experience (CX) Strategy?

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. I was there speaking at the Counselor’s Academy PRSA annual conference. will range from 11% (the relatively mature email marketing), to 34% (social media).

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Moz

OCTOBER 18, 2020

With categories, a great place to start is completing a competitor analysis with GMBspy Chrome extension. Make sure you ask every customer for a review and come up with a process that is streamlined and easy to keep organized. Do your observations and analytics data indicate that this concept is still correct? Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Moz

DECEMBER 25, 2019

But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! Originally published in November 2010, this is the second time we've asked Kate to update this article and it continues to deliver value ten years later. And it seriously paid off. What Is BERT?

Domain 53

Domain Best Practices Keywords SEO 53

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Competitive analysis: How does your brand stack up to the competition? • Great resource.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

NOVEMBER 5, 2019

Use Market Research to Understand Your Audience. Successful B2B marketing strategies start with research. Narrowing the aim of your marketing efforts requires focused research. Without research, marketers have less data for helping the sales team address the main points of potential customers. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. It will be a great year ahead to see how social media analytics can directly measure and drive sales. It’s in our DNA. Raj [link] esta h.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Online Marketing Institute

NOVEMBER 8, 2010

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. Offers some analysis of results and benchmarking to industry norms. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Paul Gillin

OCTOBER 12, 2011

In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. I was struck by how well researched your book was, with lots of real-life examples. Analytics is the business reengineering of the mid-90s. I caught up with him to talk about The New Know. .

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. We help with that analysis and insights piece. Some are also offering their own prospecting and data verification features.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

The ROI Guy

JUNE 22, 2010

Experts discussed the strategic rise of the CMO, digital marketing and the rise of on-line spending, and advancements from technologies such as search, online video, social media, and analytics. This got me thinking. What will the biggest change agent be over the next 10 years?

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

Atomic Reach

JANUARY 3, 2019

Jay Baer is the founder of Convince & Convert, an analysis and advisory firm that creates digital marketing strategies for organizations looking to increase their marketing reach. In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convert

APRIL 25, 2023

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. But for analysis and especially research, a human touch stays necessary.”

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Click maps, for example, look like this: But that’s only one type of heatmap used in user research.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Sprout Social

JUNE 20, 2023

Important: brand building is an ongoing, long-term process. Take a peek at Sprout’s website during the company’s earliest stages of brand-building back in 2010. This plus market research and competitive analysis can uncover how to position yourself. What is brand building? This is especially true for SaaS brands.

Enterprise Management 92

Enterprise Management Ad Building Brand Identity Branding 92

Hubspot

MAY 26, 2014

I thought about reverse engineering the thought process of other successful companies, and then I thought -- which company has the most epic marketing out there? Objection Through Competitor Analysis. I’ve talked about competitor analysis; analyzing results for keywords you are targeting. Combine Strategic Processes.

Content 28

Content Advertising Agencies Paid Search Agency Skype 28

Sage Marketing

JANUARY 3, 2024

It was hard work but we had a lot of fun in the process. By building a cloud forensics and incident response platform, the solution automates forensic-level data capture and processing across cloud, container, and serverless environments. We’ve covered companies pursuing the latest technology trends (e.g.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Sage Marketing

JANUARY 3, 2024

It was hard work but we had a lot of fun in the process. By building a cloud forensics and incident response platform, the solution automates forensic-level data capture and processing across cloud, container, and serverless environments. We’ve covered companies pursuing the latest technology trends (e.g.

Startups 52

Startups Lead Ranking Custom Publishing Paid Search Agency 52

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Most of the rest are from spring 2010 or earlier. I may run a similar analysis and rank my top posts by page views coming from search engines.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Outgrow

MARCH 15, 2024

He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. And I think towards 2005-2010 a new generation of investors came in who were much more, much more operational, much more founder-friendly, I would say. And I think it is a tough process. So I think that helped in a short time.

Startups 52

Startups Outgrow Class Planning 52

Outgrow

MARCH 15, 2024

He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. And I think towards 2005-2010 a new generation of investors came in who were much more, much more operational, much more founder-friendly, I would say. And I think it is a tough process. So I think that helped in a short time.

Startups 52

Startups Outgrow Class Planning 52

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. ” ( MarketingCharts ). MarketingCharts ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

NOVEMBER 19, 2012

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins. Web analytics: Omniture, WebTrends, Google Analytics, Clicky, and more.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Allocation 100

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g. create their own badges etc?) Point 2 I think is slightly more tricky.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

EveryoneSocial

FEBRUARY 26, 2018

Make no mistake: the more you involve your employees in the process and make clear the benefits to them, the more they will share, the bigger your program will become, and the more sustainable it will be over the long-term. However, if you can design a program that produces value for your company and your employees, the sky’s the limit.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. Marissa Mayer. marissamayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Lisa also recently authored a guest post here on web analytics and lead scoring. Elyse DeVries. Emily Gonzales. EmilysHere. Marissa Mayer. marissamayer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

chiefmartech

OCTOBER 23, 2015

It’s data-driven in decision-making and analysis. “Purpose helps remove process — everybody intuitively knows where they’re going.” That got the right conversations happening and lead to real changes in technology, org structure, and process. It’s transparent in how it operates.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Convince & Convert

FEBRUARY 2, 2012

As we know, everybody who has a calculator is a social media researcher. It is some heavy-duty research that asks meaningful questions. They asked us to come and help them with their strategy starting in 2010 and things progressed from there. One of the things that we’re looking at really closely is sentiment analysis.

Social Media 116

Social Media Media Paid Search Agency Work Management 116