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Email, SMS & Push: How to Automate a Multi-Channel Experience

Delivra

As a marketer, you only have to digest a few statistics to understand that your marketing strategies demand a multi-channel approach—more so than any other time in modern history. hours) is during personal hours; not at work.— Developing an automated multi-channel marketing strategy. hours online—up from 9.4

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Look through your latest news releases for ideas 11.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Business-to-business (B2B) social media is a different animal. Social media, on the other hand, can be a direct channel for customers to express what they really want. Learn more.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Tech Talk with BlueConic: How the world’s leading CDP centralizes and optimizes data

ClickZ

It’s a particularly powerful method for combining data from across different platforms and tools. A detailed view of how it runs on first-party data to help you create micro-segments, deliver personalized ads on platforms like Facebook and Google, and a lot more. was founded in 2010 and has been growing ever since.

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. It has additional U.S.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A screenshot of the Full Circle Insights platform (via Full Circle Insights).