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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. That’s why today’s marketers only use display to drive traffic to their website to retarget them on channels that actually convert, like LinkedIn and Facebook (where, incidentally, ads cannot be blocked). What Forrester got right.

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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Every business must recognize that customer service is now their primary business. Share this on Facebook.

Service 100
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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

On his blog, he not only talks about affiliate marketing but multiple business services. He also has his own podcast with over 400 episodes, where he talks about everything there is to know about business marketing. Even he, like Shawn Collins, began his affiliate marketing journey through the Amazon Affiliate Program.

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14 Noteworthy Media Agency Execs Bringing Fresh Perspectives and Deep Insights to Their Brands

Digilant

On the media agency side of the business, there is a small group of people who have been deep into the evolution of programmatic advertising. Looking ahead, Umbrianna sees the ability to get data via walled gardens (from the likes of Amazon, Facebook and Google) as a continuing challenge. “It’s