markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

MAY 22, 2015

Launched in 2010, Yesware owes its revenue margin to its successful referral program. They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points). They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points).

Enterprise Management 48

Enterprise Management Marketing Management Planning Business 48

Webbiquity

OCTOBER 25, 2023

According to recent research , roughly 65% on consumer businesses and 69% of B2B companies have active blogs. Along the same vein, there are Subreddits such as Random Acts of Amazon, and broader spaces, such as Random Kindness. Nothing builds a strong community better than becoming a helpful and dedicated part of the group.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40