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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing. Don’t know how to leave an iTunes review? Douglas Burdett, host of The Marketing Book Podcast.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Finch runs his own company, Finch Media Ltd. He encourages affiliate marketers to take risks - create campaigns, build sites, and find things on their own. She spent over a dozen years in various companies until she co-founded the Affiliate Summit Corporation in 2003 with Shawn Collins on a $400 investment. Finch Sells.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. American Express created Small Business Saturday in 2010 in response to the Great Recession.

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7 Books That Will Help You Develop More Empathy

Hubspot

Not only does it allow you to experience your employees’ feelings about their role and your company, but it also enables you to perceive your brand from a customer’s perspective. If you’re an empathetic leader, you can infuse more purpose into your employees’ work and refine your company’s culture. Empathy is a vital leadership skill.

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B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

markempa

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. Jill is in high demand.

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The 5 Stages of Entrepreneurship

Hubspot

Nearly 75% of startups fail, according to Harvard Business Review. His interest in shoes and sports strongly influenced his decision to start the athletic shoe company. Jacamo, for instance, is a clothing retail company targeting larger (and taller) men who typically struggle to find large-sized, fashionable clothes. The result?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As befits the CEO of a company built on a wide-open corporate culture, Hsieh is remarkably candid about his successes, failures, and fortunes throughout, and this first section is the strongest in the book. Each harrowing near death of Zappos makes you cheer that much louder inside when the company eventually succeeds on a grand scale.