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The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies with the biggest revenue .

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Taking a hashtag and branching laterally into related tags to build a broader and more intuitive picture of the subject at hand. Every Tuesday Noon EST. Adding a bit of structure can change the way companies use Twitter and diffuse some of the c-suite backlash that comes with it. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Google Debuts Gallery of Android Phones View More » Social Good Mashables UN Week 2010 Wrap Report 9 Creative Social Good Campaigns Wort. If you a. Charles E.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

Those who do carry cards, then, are much more selective in the companies they trust with their money. Go beyond your topic: sharing information about topics unrelated to your brand builds a language of communication and trust between you and your buyer. And it does more than give you a competitive edge – shared humor builds trust , a key component in marketing to millennials.

Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Greg Gianforte has started five successful software companies. About The Authors.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong.

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Include photos or even a short video.

The Power of Negative Attention

eMarketing Strategist

Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. The woman goes to the police and although they take it seriously, they can’t do anything until they build a case which takes several months. She asks for a refund. That’s right.

The Power of Negative Attention

eMarketing Strategist

Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. The woman goes to the police and although they take it seriously, they can’t do anything until they build a case which takes several months. She asks for a refund. That’s right.

What Social Network Hit the $2B in Revenue Mark in 5 Years?

MI6 Marketing Agency

If I were to tell you that I knew of a company that in four years went from $44M in revenue to over $1B would you take notice? Would you wonder how that achievement compared to other companies that hit the $1B mark at such a rapid clip? Look at the list of companies below. These are some of the companies that reached the $1B in revenue mark the fastest. RIP Twitter.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. 62% use Twitter to build relationships.

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B2B Imperative: Reinvent the Sales Experience

Tony Zambito

  For the past thirty to forty years, sales have focused on relationship building, methodology, and processes.    The variety too numerous to mention but a trip to a Barnes & Noble or a perusal through Amazon will give you a good sense of what has transpired in this time period. Image via Wikipedia.

Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

Funding for edtech companies is booming. From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw  $2.5 billion  of private investment in edtech companies. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. Company.

5 things to do to get ready for coming communication shift

Digital Body Language

Much like Amazon’s book recommendation systems which looks at “people like us” and sees what they are interested in, Google and Bing may soon be able to accurately detect and show specific conversations that are most likely to be of interest to each person. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.

Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

Let’s take a look at the basic building blocks that need to be in place. For example, Amazon’s vision statement is: “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.&# It’s important to understand this from a business perspective. Budgets change.

The Millenials Are Here!!! Are You Relevant?

Savvy B2B Marketing

With those older millennials like my sister reaching their late 20’s and early 30’s they are now entering the age of recommender / decision maker for many B2B companies. Millenials have grown up with the Amazon style shopping experience. They tend to take into account a companies environmental stance and social responsibility. It happens to all of us eventually.

Social Media Marketing Tips from the Experts: Rick Burnes

Webbiquity

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Build some relationships. To start, listen.

The Next Transition in Communication

Savvy B2B Marketing

Much like Amazon’s book recommendation systems which looks at “people like us&# and sees what they are interested in, Google and Bing may soon be able to accurately detect and show specific conversations that are most likely to be of interest to each person. Over time, the way in which communication happens has gone through some very interesting transitions.

The Power of Negative Attention

eMarketing Strategist

Not only does the company owner refuse to refund her, he threatens her! She informs them that she has been repeatedly threatened by the person who owns the company she has the claim against. The woman goes to the police and although they take it seriously, they can’t do anything until they build a case which takes several months. Unfortunately, we the buying public, assume that high ranking sites must be reputable companies. Lesson #1: High Rankings & Snazzy Graphics Does Not Equal Reputable Company! It’s a story worthy of a John Grisham novel.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. Be yourself even if it is a company blog. be authentic. Thanks Jeff!

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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Tactics like providing free support forums, peer to peer collaboration and discussion threads on social networks and support through microblogging can act as a string of defensive before a person calls into you contact center which is the highest cost support vehicle any company can have. Great customer service enabled by social media is a no brainier and it is the single best place to build your business case for social media! Tweet This!

Saffron Technology Organizes Data into Memories

Customer Experience Matrix

For example, “Jack-climb-hill”, “Jack-plant-beanstalk”, “Jack-jump-candlestick” and “Jack-build-house” are all part of what Saffron calls Jack’s “memory”. There's no need to load them differently or build a causal model of how they interact. The company claims world-record performance at ingesting, storing and accessing triplestore data, as well as compression to about 20 bytes per triple compared with 50 to 150 bytes per triple in other triplestore systems. trial version of the system is also available on the Amazon EC2 cloud as SaffronSierra.

B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Who should do what?

B2B Lead Generation Blog: New Book on Corporate Blogging

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

Why People Buy Things Online [Data]

Hubspot

Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas , designing a new experiment for your website, or maybe even making the case to your boss to hire someone new. Company’s customer care program - 37%. What trusted contacts say about the company - 34%. Key Findings. Takeaway.

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The Joys (and Dangers) of Crowdsourced Marketing

Biznology

Amazon's Mechanical Turk and other crowdsourcing sites have revolutionized the way companies do intensive manual labor on computing tasks. Everyone talks about how important it is to do link building for organic search marketing, but who has the time to do it? For a while, a Mechanical Turk tracking site was up that showed the hottest requests and what company posted them, but when I checked today the site was down. Image via CrunchBase. So, you might want to consider using crowdsourcing for your Internet marketing jobs. First, some basics. I'm not kidding.

Referral Marketing: Catapulting SaaS Businesses to the Next Level

Modern B2B Marketing

Launched in 2010, Yesware owes its revenue margin to its successful referral program. They can then redeem their points by choosing either a t-shirt (6,000 points) or an Amazon gift card (12,000 points). Rising popularity has not kept the company away from continuing this program. However, unlike other companies in their league, their strategy was more time bound and unique.

Brand Logos: The Good, the Bad, and the Ugly

Hubspot

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Amazon follows two great rules of logo design. Starbucks' Confusing Logo.

France’s Google is different than ours

Biznology

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. There’s no Square, no Apple iPay, and no PayPal or Amazon card swipes either. In Europe, there is only cash or PIN. The Minitel is another example. Right?

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

June 2010. fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. Marketing Interactions , June 10, 2010 The amount of information available is staggering. Problems with Inbound Marketing , June 30, 2010.

Move Your Business To The Cloud – Do More And Sell More For Less

Business Growth Development

For a while now I’ve been moving certain parts of my business(es) into the cloud (another name for the web or internet) where applications are delivered as a service (otherwise known as SaaS). I’ve been doing this to build a more fluid working environment and facilitate working with and in distributed teams more effectively.

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

“Digital isn’t a marketing or IT phenomenon — it’s a company’s potential!” Ian Mahoney of Marks & Spencer and Pinak Vedalankar of Sapient gave a fantastic presentation of a three year joint development project to move Marks & Spencer’s e-commerce system from Amazon to their own platform. ” – Martin Majlund, Carlsberg Group.

The 20 Best Social Media Books from 2012 to Read in 2013

WindMill Networking

My initial list featured 15  best social media books of 2010 , followed by increasing the number listed to 25 for my best social media books of 2011 post. The author of Likeable Social Media is back with an excellent book that covers 11 themes that can guide businesses into becoming a “Likeable” company. The Connected Company  by Dave Gray. SOCIAL MEDIA IN CONTEXT.

7 Baby Steps to Bridge the Mobility Gap

Manhattan Marketing Maven

Smartphone penetration, according to The Nielsen Company , is expected to overtake feature phone penetration by the end of 2011 when they predict half of all wireless devices will be smartphones; not that much of a stretch when you realize that twenty-one percent of wireless subscribers were using smartphones in Q4 2009, double the rate in Q4 2008.    As you might imagine the Amazon, Best Buy, eBay, 1-800 Flowers, Barnes & Noble, QVC, Sears and Target are among the industry leaders.  Build in WAP optimization into your digital assets.

This could be the start of a beautiful relationship

Earnest about B2B

You get to build a willing group of advocates, who will hopefully spread the word to other like minded souls. Think of it as a better-targeted version of Amazon’s ‘you bought that so why not buy this?’ Communications from your company are more likely to make it straight into the bins of your lapsed customers so you may need to take a more disruptive approach. Ideas to improve your customer marketing. We spot a hot new prospect across the crowded marketplace. We flatter them with niceties and promise them the world. Rationale. Food for thought. Post-purchase. No brainer.

Pressure

Content Standard

TV companies have seen the early signs of transformation taking place in how people discover, consume, and share information. This, in turn, opened the door for the rise of streaming services like Netflix, Hulu, Amazon Instant Video, etc, and consumer demand for these platforms skyrocketed. Marketers could look to media companies for guidance. Pressure. The Backstory. What did?

Using Technology to Write about Technology

Sazbean

My third book ( amazon affiliate link ) had done well, but I decided that it was beneficial to try and find a progressive publisher — one that wasn’t wedded to antiquated ways of doing things. figured that one might be out there — a company that would get this book out quickly, even if that meant that I would take less money up front. Patient is not one of them.

What Can We Learn from 7 Awesome Corporate Blogs?

delicious b2bmarketing

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. Some focus on their products and general company news, but one in particular stands out: the shared blog of their CEO and COO. But it’s all about building trust. The Takeaway Transparency builds trust.

The 25 Best Social Media Books of 2011

WindMill Networking

It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. The Complete Guide for Brands and Businesses to Build,  Cultivate and Measure Success in the New Web. Revised It’s the perfect book to buy for that boss that just doesn’t get how social media fits into the company’s priorities.

Best practices for social media shilling

Biznology

Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Fake Reviews: Amazon’s Rotten Core. Schneiderman Announces Agreement With 19 Companies To Stop Writing Fake Online Reviews And Pay More Than $350,000 In Fines. Photo credit: calmenda. Really?