Remove b2c mobile strategy
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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

  I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!  Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process.   I think you get this trend.   I’m excited – are you?

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Content SEO

Online Marketing Institute

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action.

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