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Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Next Thursday, June 24, 2010 at 4 p.m. You must register, (remember, it’s free to attend) so that we can send you the recording afterward: Creating Great Wordpress Sales Pages , training with Suzanne Bird-Harris, June 24, 2010 at 4 p.m. ET , I’m going to interview Suzanne.

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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking Image by Benjamin Ellis via Flickr.   Buyer behavior as a result is changing significantly on two fronts. 

Trends 100
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Content SEO

Online Marketing Institute

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process.   It has been written about plenty of times in 2010 that buyers want experiences that are like their consumer buying experience.  .”  I think you get this trend.   This is not going to plain work anymore!