Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. BtoB Magazine to Become Part of Advertising Age.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

OCTOBER 12, 2011

In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. I think that’s an acquired trait during the information age. Everyone in the global 2000 has burned in through a painful process their enterprise transaction systems.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 4, 2012

Peter Morrissey passed away at the age of…well, I don’t exactly know his age. He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. The outcome came yesterday.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50