Remove aggregator
article thumbnail

Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria.

article thumbnail

2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. And you can be sure that clever salespeople at both companies will offer the products as CDPs if that's what it takes to close a deal. Acquisitions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? How does it get filtered?

article thumbnail

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Monitor social media discussions of your company or product in real time? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. 6 slick news aggregators you should try by iMedia Connection. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations?

article thumbnail

You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented. G2 provided data about the ratings for many of these products. Martech Product Ratings: Patterns & Hypotheses.

article thumbnail

VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

Unlike marketing mix models, which work with aggregated data such as total TV spend per month, the algorithmic systems start with individual ad impressions. I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.)

Buy 120
article thumbnail

For the Fourth Consecutive Year, Conversica is Named to the Inc. 5000 List of Fastest-Growing Private Companies in America

Conversica

5000’s aggregate revenue was $237.7 When companies think about the future of work and augmenting their workforces to be more productive and happier in their jobs, they should think of Conversica first.”. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 18,000,000 today.