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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. They also feature interviews with some of our industry’s most profound experts and influencers.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. On the flip side, I've also had the opportunity to see many agencies prosper as they've secured bigger and bigger clients that stick with them for years.

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How Your Agency Can Add Value and Minimize Risk for Small Businesses

Hubspot

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. This makes SMBs understandably cautious when choosing a marketing agency —and creates challenges for the agencies themselves. For small businesses, this money is a precious chunk of change.

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7 Companies Hosting Great Virtual Conferences

Hubspot

HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. More than 200,000 people have attended Cambridge-based Venture Cafe's free networking, learning sessions, and office hours since 2010. In 2020, many companies have needed to pivot to virtual conferences.

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Dumb Questions for Brilliant Marketers: Nicole Bump, Fractional Content Director at Bump Inbound

nDash

As a one-person agency, how do you see yourself supporting more businesses as you continue to grow? I also like reading and often reference content from Ercule , a small agency that focuses on content and organic search (they’re also my partners in creating the Content Strategy Quickstart course). Any final thoughts for our audience?

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Marketing is a Mindset

Ambal's Amusings

We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Bernie Borges is the Chief Find Officer of Find and Convert , an Inbound Marketing agency serving clients nationwide. " Bernie Borges’ Marketing Prediction for 2010.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

If you come from the agency side, you are used to a certain format. A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. United States License. United States License.