Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# PR and SEO.

PR 100

PR Tools Tips Blogger 100

ViewPoint

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies. D&B —since 2003.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. There is a huge opportunity here that some company needs to fill fast. Young college students that are fluent in Video or creative types from ad agencies that might be out of a job can and should start up solo practioners video shops.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Marketing Insider Group

MAY 27, 2023

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. A great interview about what it’s like to be the marketing guy at a company selling a marketing solution to marketing people.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. There is a huge opportunity here that some company needs to fill fast. Young college students that are fluent in Video or creative types from ad agencies that might be out of a job can and should start up solo practioners video shops.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Walker Sands

DECEMBER 19, 2022

As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients. Our public relations team is an integral part of our operations at Walker Sands.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

seo.co

OCTOBER 18, 2021

The average return from traditional SEO is usually around 20% according to data compiled by Rand Fishkin in 2010 , which means that if a business spends 100 dollars they should expect an additional revenue increase of at least $20 within the next 12 months. Ultimately, you should approach a “cheap” SEO agency with caution.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

chiefmartech

JUNE 27, 2020

I’ve called the past decade of the 2010’s The First Golden Age of Martech. Spend on agencies stayed approximately the same throughout, ~$50 billion/year, but therefore declined as a percentage of spend. Martech grew from around $2 billion in 2010 to about $35 billion in 2019 — on the order of 1,650% growth in ten years.

Paid Search Agency 82

Paid Search Agency Work Management Advertising Agencies Marketing Management 82

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. Because the use of an outdated font or icon will make your company and branding look “old-school” in a negative way or out of touch. Lastly, find a B2B web design agency with a team of experienced professionals to help you redesign your site.

Design 119

Design B2B Paid Search Agency Copyright 119

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. On the flip side, I've also had the opportunity to see many agencies prosper as they've secured bigger and bigger clients that stick with them for years.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. This makes SMBs understandably cautious when choosing a marketing agency —and creates challenges for the agencies themselves. For small businesses, this money is a precious chunk of change.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

Contently

SEPTEMBER 17, 2021

Or maybe it’s just the opening line from a 2010 Old Spice commercial. But it’s honestly the feeling I get every time I pick up a bottle of Dr. Bronner’s—the largest organic soap company in North America, and the most batsh*t, inspirational, and actually meaningful example of marketing I’ve ever seen.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Digilant

MAY 12, 2019

On the media agency side of the business, there is a small group of people who have been deep into the evolution of programmatic advertising. Anagram general manager Jenna Umbrianna is one of them. In April, she was elevated to general manager. Jenna has been a force of innovation throughout her career,” says Joe Zawadzki, CEO of MediaMath.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

Digilant

MAY 12, 2019

On the media agency side of the business, there is a small group of people who have been deep into the evolution of programmatic advertising. Anagram general manager Jenna Umbrianna is one of them. In April, she was elevated to general manager. Jenna has been a force of innovation throughout her career,” says Joe Zawadzki, CEO of MediaMath.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

Digilant

MAY 12, 2019

On the media agency side of the business, there is a small group of people who have been deep into the evolution of programmatic advertising. Anagram general manager Jenna Umbrianna is one of them. In April, she was elevated to general manager. Jenna has been a force of innovation throughout her career,” says Joe Zawadzki, CEO of MediaMath.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

Convince & Convert

OCTOBER 20, 2010

Especially on the client side, where personnel is spread thin and responsibilities are increasingly numerous, keeping the company at the crest of the real-time revolution is a very difficult proposition. And that’s where agencies should help. The 7 new roles of agencies in real time business. Cartographer. Firefighter.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Digilant

OCTOBER 4, 2023

Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. However, programmatic digital advertising has grown much beyond the 2010-era.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Today it has so many wings that when this writer googled “google wings,” the first result was a drone delivery company called Wing, owned by Google parent Alphabet. Let’s take a look at how both companies communicate their latest utopian vision.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Martech

NOVEMBER 7, 2022

The company was in bad financial condition long before Elon Musk bought it, only turning a profit twice in the last decade. Many companies have boosted their reputation for customer service by rapid response to complaints. Google understood that and offered $10 billion for the company in 2010. TikTok $46.86 Facebook $30.75

Cost 105

Cost Advertising Channels Advertising Agencies Paid Search Agency 105

Contently

JUNE 18, 2018

This chart was made way back in 2010 by Sell! a creative shop in the UK that has the greatest agency blog I’ve ever read. You have a much better chance of standing out if you’re trying to reach operations directors at large healthcare companies than if you’re trying to reach travelers or fitness buffs.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

chiefmartech

DECEMBER 21, 2020

David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s. He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS.

CMO 78

CMO Marketing Management Advertising Agencies Digital Transformation 78

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Our customers love our technology and our service team.

Enterprise Management 105

Enterprise Management Work Management Contacts Marketing Management 105

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. But Datorama and Treasure Data were the first acquisitions of large CDP companies. Acquisitions. Next-Generation CDPs.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

MLT Creative

JUNE 4, 2010

06/10/2010, Thursday BMA Atlanta: Summer Social at Uncle Julio's @ Uncle Julio's at Perimeter 6:00PM - 8:00PM Come join Atlanta area marketers for a night of eating, drinking and networking. 06/11/2010, Friday PRSA ?GA: 06/15/2010, Tuesday PRSA ? 06/15/2010, Tuesday PRSA ?GA: 06/17/2010, Thursday PRSA ?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Enterprise Management Mobile Advertising 40

Brandpoint

JANUARY 29, 2020

Are there many other departments or stakeholders within the company that you collaborate with regularly? When I first started, in 2010, social media marketing was all about fan and follower growth. Look at that metric over time, form hypotheses about why that metric goes up or down, and, finally, test your hypotheses!

Social Media 130

Social Media Analytics Media Paid Search Agency 130

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Hubspot

MARCH 20, 2017

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image. What's a brand style guide?

Paid Search Agency 78

Paid Search Agency Companies Brand Identity Branding 78

MLT Creative

NOVEMBER 29, 2010

December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Remembering a super ad, agency and guy. Martine Hunter 's memories of Apple's famous "1984" commercial, working at the venerable advertising agency Chiat/Day, and one of its founders. What’s Up, Blog?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

nDash

MARCH 29, 2022

As a one-person agency, how do you see yourself supporting more businesses as you continue to grow? I see a lot of companies that have trouble mastering the basics of strategy, planning and consistent execution, but they’re still often distracted by more exciting stuff like interactive content and AI-driven personalization.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 5, 2010

Companies didn’t seem to understand where she was, who she was, or what she wanted. Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. Is this the future of agencies? With JaneNation, St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

BtoB 40

BtoB Paid Search Agency Advertising Agencies Ad Agencies 40

Ambal's Amusings

JULY 6, 2010

Dave Fleet, Account Director at Thornley Fallis Communications, urges companies to communicate across multiple media, over a sustained period of time, in order to succeed.We asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Dave Fleet.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100