Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Negative keywords work like filters that prevent ads from showing when queries include keywords that you deem to be irrelevant, and they’re one of the most under-utilized tools for reducing wasteful PPC spending – dollars spent on clicks that don’t convert into qualified leads. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC career. careers. job openings. job search. MORE >>

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts. MORE >>

If your website is new to search engine optimization and you don’t know which keywords will draw higher conversion rates, you can quickly test the popularity of different keyword phrases using Google AdWords campaign and later specialize in more popular ones for organic search. Paid search can be expensive, but with careful design, you can maximize the effectiveness of your Google AdWords campaign. Prospects interested in the keywords you bid for will likely stay engaged if they find similar content on the landing page and have a higher likelihood to convert to leads. MORE >>

Adwords. You can also sort the list by any of these variables (for example, taking a look at the keywords that lead to the longest average time on site can be very insightful). Sorting the queries by clicks and CTR can give you nice insight to which keywords actually lead people to your site. Seeing all the keywords for which Google shows your site on search results may lead to some unexplored topic areas. Google AdWords Keyword Tool. Keywords. Content strategy. Google Webmaster Tools. Other Keyword Tools. What tools do you use for keyword research? MORE >>

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.&#. MORE >>