Trending Sources

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. “Image ads (a.k.a.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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Google Basic Keyword Research Tools for Your Site

Sazbean

Adwords. You can also sort the list by any of these variables (for example, taking a look at the keywords that lead to the longest average time on site can be very insightful). Sorting the queries by clicks and CTR can give you nice insight to which keywords actually lead people to your site. Google AdWords Keyword Tool. Keywords. Content strategy. Other Keyword Tools.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Enjoy! Email this to a friend? Tweet This!

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Online visibility, lead generation and brand-building are all important.

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B2B Marketing Predictions For 2011

B2B Marketing Insider

2010 was the year social media moved from cutting edge to mainstream (right?). Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of  the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched. The quality vs. quantity of leads debate will rage on.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5

What Is a Landing Page and Why Should You Care

Hubspot

landing page is a website page that allows you to capture a visitor's information through a lead form. When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page. For example, imagine you have a Google AdWords PPC ad running for one of your best keywords.

3 Strategies to Run an Effective Google AdWords Campaign

Hubspot

If your website is new to search engine optimization and you don’t know which keywords will draw higher conversion rates, you can quickly test the popularity of different keyword phrases using Google AdWords campaign and later specialize in more popular ones for organic search. What other suggestions do you have for kick-starting your Google Adwords campaign ?

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Too confusing.

WordStream Helps Advertisers Generate More Qualified Traffic with New Tools

Sazbean

Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. AdWords Quality Score is assigned by Google based on relevancy and click-through rates and has a big impact on how successful campaigns are.

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Ultimately, the goal of SEM is to produce either leads or sales, not just clicks, so conversion tracking is a critical component of your search marketing campaigns. Cool” leads (e.g.,

A Marketer's Guide to Tracking Online Campaigns

Hubspot

If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. If you're using HubSpot's marketing analytics , the system will sort Tracking URLs based on source and automatically track visitor, lead and customer conversions.

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Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. How much did you spend on it?  Do you have a marketing plan for it?  I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. First, think about your website. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. How much did you spend on it?  Do you have a marketing plan for it?  I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. First, think about your website. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.

The Mi6 Tweekly: Week of July 5, 2010

MI6 Marketing Agency

70% of Industrial Marketers expect to see sales increase in 2010 via (Source: @marketcharts) #b2b #marketing. The Mi6 Chart Toppers, June 2010 #b2b #marketing #socialmedia. Infographic: Learn How Google Works: Search Engine + AdWords. MarciSEOer the first thing to ask is “what is a lead?&# and how and who qualifes it and what mktg does to help advance and close it w/sales. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Chart: Trust Level Raises When Companies Use Twitter. Friday.

Marketing & Sales: Integrating Social Media and Lead Generation

B2B Marketing Insider

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. The question remains; how should sales communicate with marketing, and vice-versa, to form a solid lead generating process.  Are the hours worth the time when my immediate need is top of the funnel leads. Get the role confusion?

SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008.

How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. “On average, nurtured leads produce a 20 percent increase in sales opportunities versus nonnurtured leads.&# ( DemandGen Report ). Digg this!

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. Proper lead nurturing has become critical, which is where marketing automation systems come in. While Manticore relies on its resellers to provide expertise with client-specific issues, the company is also creating a “success framework&# that will guide users through the basic steps in lead nurturing. The company’s original focus was on web analytics. Share this on del.icio.us. Digg this!

B2B 2

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. Conversion actions are not all created equal (e.g.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook? Even conduct the sale with payment options like PayPal in the future. Tweet This!

B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. Cost per lead? Leads per marketing event (blogs, tweets, whitepapers)? I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Hit the ground running in 2010. Do your bonuses share quota? Too bad.

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketing Summit Shows Old Problems Persist So it seems MarketingSherpa’s B2B Summit 2010 is over and from what I read in their wrap up post , the same old problems plaguing marketers for the last 5 years are still here today. United States License.

RSS 2

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Enjoy!

CPC 2

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. career.

On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile

Hubspot

So for marketers looking into trying out some PPC experiments, you might be interested to know that Google announced Friday it has released full functionality for its AdWords for mobile interface, initially launched a few weeks ago for the iPhone, Android and Palm Pre devices. Video: How to Get Off the Google AdWords PPC Crack Learn how to break your Google AdWords addiction!

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Enjoy!

CPC 2

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the marketing guy and “Their leads suck!&# No news there.

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B2B Lead Nurturing in 2010

Modern B2B Marketing

As we move closer to 2010, New Year’s resolutions are top of mind. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done.  . The need for lead nurturing is significant: As many as 80% of B2B leads received are not ready to buy, according to consultancy Rain Today. small percentage of B2B leads are truly unqualified and should be discarded. Without lead nurturing, B2B organizations are missing out on an enormous opportunity.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. In both these scenarios, emails emerge as the most popular lead nurturing channel.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too.

True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

It’s a major improvement over traditional lead generation. I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. But here's the new part: users only pay for responses. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. The beauty of all this, as with AdWords, is simplicity. Nothing new there.

Is Social Media BS?

Webbiquity

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. Fix it.

Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

How Success is Misunderstood

The Effective Marketer

Number of leads generated? This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management. Like Be the first to like this post.

The Ghost Blogging Debate Done Right

The Effective Marketer

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Schaefer , another excellent blogger and marketer. Like Be the first to like this post.