A Brief History of Online Advertising
Hubspot
SEPTEMBER 12, 2016
HotWired was a digital publication, and it needed a way to generate revenue to pay its writers. Doubleclick's success also gave rise to a new pricing model for online advertising: Cost per impression (CPM). Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. 1997: Pop-up ads quickly rise and fall.
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