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A Brief History of Online Advertising

Hubspot

HotWired was a digital publication, and it needed a way to generate revenue to pay its writers. Doubleclick's success also gave rise to a new pricing model for online advertising: Cost per impression (CPM). Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. 1997: Pop-up ads quickly rise and fall.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. Facebook SEO Ranking Factors, 2010 Study Results by aimClear.

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